Tag Archives: Taboola

Taboola Stats: Super Bowl LVII Topics Attracting Fans

Taboola Stats: Super Bowl LVII Topics Attracting Fans by Laurie Sullivan  @lauriesullivan, February 10, 2023 To learn more about the Super Bowl LVII buzz and what people want to read about, Taboola’s researchers analyzed data from November 1, 2022 through January 30, 2023.  Researchers at the discovery platform Taboola wanted to know the most valuable … Continue reading Taboola Stats: Super Bowl LVII Topics Attracting Fans

Yahoo and Taboola sign “30-year” exclusive ad agreement

Taboola will be the exclusive ad provider for Yahoo. The two companies will split ad revenues.. Constantine von Hoffman on November 28, 2022 Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. What Taboola gets. Taboola — which The Wall Street Journal … Continue reading Yahoo and Taboola sign “30-year” exclusive ad agreement

Yahoo Partners With Taboola In Historic 30-Year Deal, Becoming Largest Shareholder

Yahoo Becomes Taboola’s Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement by Laurie Sullivan  @lauriesullivan, November 28, 2022 Yahoo, an internet pioneer, and Taboola, a recommendations engine, have announced a 30-year exclusive partnership that will create what the companies call a “contextual data powerhouse,” which will be important as the advertising industry retires browser cookies. The … Continue reading Yahoo Partners With Taboola In Historic 30-Year Deal, Becoming Largest Shareholder

Content recommendation rivals Taboola, Outbrain to merge

The consolidated company will retain Taboola’s namesake, with Taboola founder Adam Singolda serving as CEO. Taylor Peterson on October 3, 2019  Digital content promotion platforms Taboola and Outbrain announced that they have entered into an agreement to merge into a single, unified company Thursday. The combined resources of both companies have the potential to expand … Continue reading Content recommendation rivals Taboola, Outbrain to merge