Albizu Garcia — March 7, 2018 Follow @gainapp — March 7, 2018 A productive marketing team does not exist in a bubble. Strong marketing teams are often well-integrated with the rest of the office, working with sales teams, web developers, and even with executives. But what happens when the team in charge of communications fails … Continue reading 5 Symptoms of Poor Team Collaboration and How to Fix It
Hannah Swanson — February 15, 2018 — February 15, 2018 If customer acquisition were always easy, business would be a cakewalk. If acquiring new customers were simple, there would be no books, conferences or the need for B2B marketing organizations to develop a defined strategy. However, managing the costs and methods for customer acquisition and … Continue reading The 11 Common Symptoms of a Sick Customer Acquisition Strategy
by Michael Lang November 26, 2015 Follow @sg_partnersNovember 26, 2015 The first move taken in a game of chess is significant, but it is the moves after that define who will win. I often wonder what the first move is when management discovers their businesses profits are down. I can imagine a moment of denial … Continue reading Stop Googling Your Company’s Symptoms!