How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain by Laurie Sullivan @lauriesullivan, April 19, 2023 Publishers and advertisers working to launch ad inventory that emits less carbon are also trying to stay within budget — requiring each company to step up and support the process. Metaphorically, Curt Larson, CPO at Sharethrough, says … Continue reading How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
Tag Archives: Supply
Five Ways Small Businesses Can Navigate A Tight Supply Chain This Holiday Season
Five Ways Small Businesses Can Navigate a Tight Supply Chain This Holiday Season ValueWalk / 16 Oct 2022 Business owners have been dealing with all sorts of persisting challenges for much of the year, from ongoing price increases to a tight labor market – supply chain shortages are simply another hurdle they’ve learned to … Continue reading Five Ways Small Businesses Can Navigate A Tight Supply Chain This Holiday Season
How AI Can Help Overcome the “Great Supply Chain Disruption”
How AI Can Help Overcome the “Great Supply Chain Disruption” Ali Hasan R. / 13 Jun 2022 As the mayhem at ports persists with no end in sight, a troubling realization is sinking in: This chaos will not subside with time alone, and the impacts of the “Great Supply Chain Disruption” are being felt across … Continue reading How AI Can Help Overcome the “Great Supply Chain Disruption”
IAS Debuts Tech To Find Inefficiencies In Supply Paths
IAS Debuts Tech To Find Inefficiencies In Supply Paths by Laurie Sullivan @lauriesullivan, May 26, 2022 Integral Ad Science (IAS) has announced new capabilities to enable marketers to better understand the true financial impact of supply quality and optimize toward efficient and high-quality paths. Advertisers can now visualize the “true” financial impact of media quality, said … Continue reading IAS Debuts Tech To Find Inefficiencies In Supply Paths
5 tips for building customer trust during the supply chain crisis
The supply chain crisis isn’t going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it. Kim Davis on May 19, 2022 The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to … Continue reading 5 tips for building customer trust during the supply chain crisis
Digital Transformation in Supply Chain Management
Digital Transformation in Supply Chain Management Gengarajan PV / 26 Apr 2022 In order to achieve a competitive edge in today’s global marketplace, businesses can use digital transformation in supply chain management to maximize efficiency, increase quality and consistency, and better serve their customers. In addition, it guarantees that the supply chain will become more … Continue reading Digital Transformation in Supply Chain Management
The Supply Chain Crisis Broke The Marketing Rules. You Should, Too
The Supply Chain Crisis Broke The Marketing Rules. You Should, Too by Rich Bina , April 8, 2022 There’s an adage often attributed to Winston Churchill: “Never let a good crisis go to waste.” A crisis is a gift, permission to break rules and build something better. So let’s examine the supply chain crisis and … Continue reading The Supply Chain Crisis Broke The Marketing Rules. You Should, Too
Russia’s war with Ukraine could permanently reshape the global supply chain
By Tinglong Dai March 15, 2022 Francis Fukuyama, the American political scientist who once described the collapse of the Soviet Union as the “end of history,” suggested that Russia’s invasion of Ukraine might be called “the end of the end of history.” He meant that Vladimir Putin’s aggression signals a rollback of the … Continue reading Russia’s war with Ukraine could permanently reshape the global supply chain
How Email Helps Solve Holiday Shopping Supply Chain Issues
Beatriz Redondo Tejedor December 14, 2021 Forget holiday shopping; it’s supply chain issues that are making headlines. While email marketers will still mark those big dates in the holiday marketing calendar, the real winners will be the ones who take a more agile approach to the season. This year at Mailjet, we’re telling our clients … Continue reading How Email Helps Solve Holiday Shopping Supply Chain Issues
Shoppers are right to worry about holiday supply chain problems
Consumers are concerned about holiday shopping issues, a new report shows. And they’re right to be. Kim Davis on December 9, 2021 A new study conducted by Wakefield Research for customer communications platform Intercom confirms that shoppers got the message about the supply chain crisis impacting holiday shopping and gift giving. 77% of consumers anticipate … Continue reading Shoppers are right to worry about holiday supply chain problems
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