Tag Archives: Sufficient

Sales And Marketing Alignment – Necessary But Not Sufficient

By Bob Apollo, Published November 6, 2014 Most CEOs would like to see their sales and marketing teams working more effectively together. Many have “improving sales and marketing alignment” on their must-do list. But are likely to be disappointed by the results – unless they focus on the real problem… Sales and marketing alignment is … Continue reading Sales And Marketing Alignment – Necessary But Not Sufficient