ROI Alone – No Longer A Sufficient Measurement Metric by Laurie Sullivan , Staff Writer, January 27, 2026 Return on investment (ROI) alone cannot provide adequate support to guide media investment decisions. Marketers need more as artificial intelligence gets complicated, and analyzing data happens in real time, according to data released today. Cassandra’s global study … Continue reading ROI Alone – No Longer A Sufficient Measurement Metric
Collecting the data traditionally captured in a CRM is mere table stakes, according to a new report. It’s time to re-think how you work with customer data. Mike Pastore on February 26, 2025 Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales … Continue reading Are CRMs alone sufficient in a data-driven world?
By Bob Apollo, Published November 6, 2014 Most CEOs would like to see their sales and marketing teams working more effectively together. Many have “improving sales and marketing alignment” on their must-do list. But are likely to be disappointed by the results – unless they focus on the real problem… Sales and marketing alignment is … Continue reading Sales And Marketing Alignment – Necessary But Not Sufficient
