Tag Archives: Sufficiency

Buyer Self Sufficiency

by Dave Brock January 13, 2016 Follow @davidabrockJanuary 13, 2016 I read a fascinating HBR Article, “How More Accessible Information Is Forcing B2B Sales To Adapt.” It’s a great article by authors I deeply respect. It’s a relatively sophisticated discussion of the digitally savvy buyer, and the increasing trend of “buyer self sufficiency.” It both … Continue reading Buyer Self Sufficiency