Max Shestov July 29, 2021 Enlightening story of Flow founder Andrew Wilkinson about how he wanted to beat the competition focusing on organic growth — but it turned out that he came with a knife to a gunfight. Grow with the Flow! “When I started MetaLab in 2006, the idea of handing anything off seemed … Continue reading How to Lose $10M by “Doing Something Stupid,” or Never Underestimate the Power of Marketing
The people you’re trying to reach are arguably the most important element to consider as you build your email marketing strategy. Pamela Parker on November 15, 2019 Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Here we shift to the Optimization section of the Periodic … Continue reading Email marketing: It’s the audience, stupid
Derek Davidson — April 12, 2019 — April 12, 2019 I read somewhere that multi-tasking makes you stupid. So, I did some research to understand why. What I learned was both interesting and revealing. Google Is Your Research Friend In my business, the phrase ‘multi-tasking makes you stupid’ is often quoted. So, I typed the … Continue reading Why Multi-Tasking Makes You Stupid (And Why You’re Probably Enjoying It)
Richard Shapiro — August 31, 2018 Follow @RichardRShapiro — August 31, 2018 E-commerce sites don’t make sense. In many cases they look like every other site, cluttered and not easy to search for the Contact Us number. If a telephone number can be located, it is usually buried in a maze of other categories or … Continue reading Many E-Commerce Sites Are Stupid
Christopher Jan BenitezOctober 21, 2015 Owning an online store can be rewarding and frustrating at the same time. With their growing popularity among people who want to experience the convenience of shopping on the go, online stores are the Internet’s answer to the equally growing demand. Even if they cannot personally see or touch the … Continue reading Stupid Mistakes That Will Ruin Your Online Store
Emily CretellaOctober 2, 2015 Stomach lurching. Tear welling. Fist slamming. You know what I’m talking about: that feeling you get when you make some stupid mistake that could cost you business. It happened to me this week. And I’m still kicking myself. “Hi Ms. Cretella. This is my fourth attempt to reach out to you, … Continue reading Don’t Let Something So Stupid Cost YOU Business
Katie StowAugust 12, 2015 My dad can be best described as ‘old school’. He’s not the most technology-savvy individual. He has been known to once or twice ‘lose the interweb’ – by minimizing a page – and scares himself with an accidental selfie on a regular basis. However, his most memorable digital blunder happened when … Continue reading 5 Things You Need to Know About Social Media So You Won’t Look Stupid in Front of the Interns
John W Hayes November 15, 2014 Despite the fact that email has been around a hell of a long time and it still delivers the best possible return on investment (ROI) of any marketing technique (online or offline), many people still don’t get it. I speak to business owners and marketers every day who are … Continue reading 7 Stupid Things People Say About Email Marketing
