Tag Archives: Study

ANA study finds 25% of programmatic ad dollars are wasted

Only $0.36 of each $1.00 that goes into a DSP reaches a consumer, the study found. Mike Pastore on December 5, 2023 Of the $ 88 billion spent on open web programmatic ads, $ 22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply … Continue reading ANA study finds 25% of programmatic ad dollars are wasted →

Study shows AI program could verify Wikipedia citations, improving reliability

Wikipedia

Study shows AI program could verify Wikipedia citations, improving reliability Can AI tidy up the internet’s digital encyclopedia curated by writers from around the world? Malak Saleh Fri, Oct 20, 2023 NurPhoto via Getty Images You can’t trust everything on a Wikipedia page, which is why it’s important that you refer to the original … Continue reading Study shows AI program could verify Wikipedia citations, improving reliability →

Hate speech on social media can significantly damage brands: Study

Branding Mistakes

20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech. Constantine von Hoffman on September 22, 2023 Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The study, conducted by researchers at the University of Pennsylvania and the University of … Continue reading Hate speech on social media can significantly damage brands: Study →

Podcasts Drive Sales And Branding: Study

Podcasting

Podcasts Drive Sales And Branding: Study by Ray Schultz , August 23, 2023 An impressive 48% of listeners have purchased at least one product advertised in a podcast in the past year. And 76% can recall at least one advertised product, according to The Power of Podcasts, a study from Voices, conducted by Momentive. In … Continue reading Podcasts Drive Sales And Branding: Study →

How to map your selling process to the way your B2B customers buy: A case study

B2B Sales

Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior. Ruth Stevens on August 22, 2023 B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ … Continue reading How to map your selling process to the way your B2B customers buy: A case study →

AI Study: SMBs Looking For Education And Resources

Small Business Challenges

AI Study: SMBs Looking For Education And Resources by Laurie Sullivan , Staff Writer @lauriesullivan, August 10, 2023 With all the work that small and medium-sized businesses (SMBs) must do in a day, it doesn’t leave much time for them to market and advertise their products and services. Google, Microsoft, Meta, X and others are trying … Continue reading AI Study: SMBs Looking For Education And Resources →

Study: Who’s Splurging On What Items?

MediaPost-MarketingGuide

Study: Who’s Splurging On What Items? by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2023 Consumers said they would spend in 2023, but their intent to splurge by demographic has not come to fruition, according to the McKinsey & Co. U.S. consumer survey fielded April 18–24. In April, at least half of Gen Z and … Continue reading Study: Who’s Splurging On What Items? →

Consumers Want More Personalized, Interactive Video From Brands, Study Finds

Consumer Experience

Consumers Want More Personalized, Interactive Video From Brands, Study Finds by Wayne Friedman , July 6, 2023 Consumers want more video from brands, of all types, in all their messaging — especially personalized video. Over 80% want more video from brands, but 70% rarely or never get it — this from a survey of 2,009 … Continue reading Consumers Want More Personalized, Interactive Video From Brands, Study Finds →

Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse

Consumer Engagement

Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse by Laurie Sullivan @lauriesullivan, June 28, 2023 Buyer’s remorse is fairly common among shoppers, especially when they are confronted with deals too good to pass up. While there are many different reasons people feel buyer’s remorse, 48% cited guilt for buying … Continue reading Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse →

Search’s Influence Demonstrated In Total Economic Impact Study

Search Platforms

Search’s Influence Demonstrated In Total Economic Impact Study by Laurie Sullivan @lauriesullivan, June 29, 2023 Search on ecommerce websites and across enterprises has improved in the past few years but still, most of the technology is not on par with Google or Bing. On ecommerce sites, consumers often cannot find what they want and abandon … Continue reading Search’s Influence Demonstrated In Total Economic Impact Study →