Tag Archives: Students’

The Gig Economy: A Primer for College Students

Alan KatzmanApril 1, 2015 “Landing a freelance assignment may be more valuable than landing an internship.” Graduation season is right around the corner and for many of this year’s estimated 1.7 million graduating college students, the job market has never been more complex. Like inventory levels, businesses have always had fluctuating needs for workers. Whether seasonal … Continue reading The Gig Economy: A Primer for College Students

What Marketing Schools Should REALLY Be Teaching Students

By Tommy Landry, Published November 13, 2014 When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). While the basics of marketing are absolutely still … Continue reading What Marketing Schools Should REALLY Be Teaching Students