Tag Archives: Strive

Brands strive for authenticity as audiences turn a skeptical eye toward ads

Brands attempting to be ‘real’ and ‘human’ often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right. Peter Minnium on March 23, 2018   Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global … Continue reading Brands strive for authenticity as audiences turn a skeptical eye toward ads

CEOs Should Strive For Authenticity in Dealing With Employees

by David Kiger April 19, 2016 Follow @davidkigerApril 19, 2016 An effective CEO is an authentic CEO. Earning trust and credit with managers and employees can strengthen the bonds within a business. And honest, open communication goes a long way toward that goal. Here are a few tips and benefits for business leaders to develop … Continue reading CEOs Should Strive For Authenticity in Dealing With Employees