Tag Archives: Strategy

Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort

Through Sponsor X initiative, Smartsheet gives non-profit their place on the McLaren team car. Chris Wood on April 4, 2022 Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, Sponsor X, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Instead, Smartsheet invited local Aussie non-profit … Continue reading Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort →

4 Marketing Books to Guide Your Strategy in 2022

Reading

4 Marketing Books to Guide Your Strategy in 2022 Deanna Ritchie / 16 Mar 2022 It’s 2022. Welcome to the changed — and changing — landscape of post-pandemic marketing. Yet even if you boast the most robust marketing tech stack on the block, you can still find yourself struggling for wins. One natural response … Continue reading 4 Marketing Books to Guide Your Strategy in 2022 →

Building a brand strategy: Essentials for long-term success

Branding Tools

Slapping together a couple ideas and a logo is not a brand strategy. Here’s a detailed guide to help you create and execute a well thought out strategy to promote your brand. Allen Martinez on March 15, 2022 Brand strategy is built on a platform of differentiation, where a company can use its value prop … Continue reading Building a brand strategy: Essentials for long-term success →

Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy

Facebook Marketing

Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy Elena Cucu / 10 Feb 2022 Wherever we turn our ears these days, we hear about TikTok – the hottest social media platform of the moment. Or how Instagram is the crown jewel of social platforms – having not one, but two shining stars … Continue reading Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy →

4 ways to build a successful ABM strategy

ABM Strategy

Auseh Britt of Terminus unpacks tactics to help marketers improve their ABM strategies. Corey Patterson on February 4, 2022 Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked … Continue reading 4 ways to build a successful ABM strategy →

6 key elements of a successful ABM strategy

ABM Strategy

In this webinar, learn how modern B2B marketing is more insightful, global and illuminating than ever. Cynthia Ramsaran on January 11, 2022 In a recent study of over 1000 Go-To-Market (GTM) teams, over 90% of marketers said they want to target prospects and customers through a tailored approach with personalized campaigns and sales outreach. But … Continue reading 6 key elements of a successful ABM strategy →

Location Intelligence Can Help Support a Business Retention and Expansion Strategy

Customer Retention

Jeff White January 10, 2022 Customer retention has become more important than ever in the wake of the pandemic. Customers today seek convenience and a seamless experience when it comes to the businesses they interact with, and improved customer retention can also help boost a company’s overall profit. A company that increases customer retention by … Continue reading Location Intelligence Can Help Support a Business Retention and Expansion Strategy →

How to Create a Digital Content Strategy For Your Small Business

Digital Content Strategy

Lacy Boggs January 10, 2022 At its most basic, this is what I do for small businesses: I help them create a digital content strategy that will get them closer to their business goals. But before you’re ready to work with someone to create a digital content strategy for your business, you may have some … Continue reading How to Create a Digital Content Strategy For Your Small Business →