Tag Archives: Strategies

Future-proofing martech strategies against macro forces

Marketing Strategy

Martech doesn’t exist in a vacuum. Stay ahead by considering macro factors that impact marketing strategies. Steve Petersen on April 2, 2024 As martech practitioners, we need to stay abreast of more than product and channel features, capabilities, competitor comparisons, stack fit, best practices, etc. We should also consider macro factors, which Investopedia defines as … Continue reading Future-proofing martech strategies against macro forces →

Beyond attendance: Unlocking B2B growth with event-led strategies

B2B Growth Strategy

Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results. Eric Holmen on April 1, 2024 Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short.  Enter event-led growth (ELG) — a transformative strategy focused … Continue reading Beyond attendance: Unlocking B2B growth with event-led strategies →

3 future-proofing strategies for Google’s third-party cookie crackdown

Cookieless Targeting

With third-party cookies on their way out, here’s how marketers can future-proof data collection and leverage first-party data strategies. Robert Tracy on March 1, 2024 After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader … Continue reading 3 future-proofing strategies for Google’s third-party cookie crackdown →

How influencers and content creators are reshaping brand strategies

Content Creation

Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience. Shama Hyder on February 27, 2024 Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions … Continue reading How influencers and content creators are reshaping brand strategies →

Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success

PPC Advertisement

Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success The digital era has introduced businesses to the compelling world of online advertising, where pay per click management services are critical to navigating the space effectively. Pay-per-click, or PPC, is a model where advertisers pay a fee each time an online user clicks their ad. … Continue reading Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success →

5 strategies to save you when you’re failing in a new role

Career Development

By Harrison Monarth January 31, 2024 A senior executive I was coaching came to one of our sessions shortly after having had a tense conversation with a direct report, whose performance consistently failed to meet expectations, and who, according to her, wasn’t learning or improving in their new role. “It’s been four months,” she said. … Continue reading 5 strategies to save you when you’re failing in a new role →

Predictions For Future Google Performance And Monetization Strategies

Google Products

Predictions For Future Google Performance And Monetization Strategies by Laurie Sullivan , Staff Writer @lauriesullivan, January 19, 2024 Search engine optimization (SEO) experts at North, a content performance and digital public relations agency in the UK, conducted a study to predict what Google will look like in 2050, and some of the services and monetization strategies it will … Continue reading Predictions For Future Google Performance And Monetization Strategies →

B2B email marketing: 3 strategies for advanced personalization

B2B Email Marketing Strategy

Turn monotonous B2B emails into personalized conversations. Learn how to create engaging experiences that speak directly to your audience. Stephanie Trovato on November 20, 2023 Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what … Continue reading B2B email marketing: 3 strategies for advanced personalization →

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