By Chris Stokel-Walker December 06, 2023 Investor interest in generative AI startups remains high, with more than $21 billion plowed into companies in the first nine months of this year, according to Pitchbook. And xAI, the AI company founded by Elon Musk, wants to add significantly to that total. xAI aims to raise up … Continue reading Elon Musk’s xAI wants to raise $1 billion. But can his AI company stand out?
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If brands don’t stand for something, they’re talking to no one
By Jeff Beer May 07, 2023 The role of culture in the business of brands cannot be overstated. It’s the reason that Rihanna is not only one of the world’s biggest music superstars, but also founder of a leading beauty brand. It’s how Doja Cat helped Taco Bell sell more than 20 million Mexican … Continue reading If brands don’t stand for something, they’re talking to no one
10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out
10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out ValueWalk / 10 Nov 2022 The upcoming holiday season is not only an important time for consumers, but for small businesses, it’s a time to showcase their best marketing efforts to help them stand out among their direct competitors. During this … Continue reading 10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out
Public wants to know where brands stand on issues, surveys show
71% of US customers wants companies to speak out on important issues. Constantine von Hoffman on May 23, 2022 As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. A 2022 … Continue reading Public wants to know where brands stand on issues, surveys show
Top 12 Social Media Content Types to Make Your Brand Stand Out
Pam Hughes November 25, 2021 Your success on social media ultimately depends on the quality of the content you post. But small businesses face many challenges when trying to produce high-quality, first-rate social media content — it’s time-consuming, competitive, and should add value to your customer experience. To overcome these obstacles, content marketing strategies usually … Continue reading Top 12 Social Media Content Types to Make Your Brand Stand Out
How Does a Company Stand Out in an Existing Market?
Pete Winter November 23, 2021 B2B companies in existing markets need to stand out. Having a sustainable competitive advantage can help. It’s no secret that companies in existing markets face competition – a lot of it. According to a 2021 report from B2B International, building a strong position in the industry is a top priority … Continue reading How Does a Company Stand Out in an Existing Market?
Stand Out for the Holidays with Video: Tips to Ramp Up 2021 Holiday Brand Awareness
Slye Joy Serrano October 25, 2021 The holiday season is the single biggest revenue generator for brands every year. Starting from October up until December, the calendar is packed with Mega Sale Days for businesses. Last year’s holiday sales were expected to take a hit, but there were huge eCommerce gains to offset the holiday … Continue reading Stand Out for the Holidays with Video: Tips to Ramp Up 2021 Holiday Brand Awareness
Yelp Looks To Help Service Businesses Stand Out On Its Platform
Yelp Looks To Help Service Businesses Stand Out On Its Platform by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2021 Yelp announced new features Tuesday for businesses that provide a service, as well as the users who search for them. The new features include custom search filters, a new review flow, themed ads and Project Cost Guides. Yelp … Continue reading Yelp Looks To Help Service Businesses Stand Out On Its Platform
What does your brand stand for?
Channel-agnostic, always on and with a clear set of brand values: Today’s winning marketing orgs. Chris Wood on October 8, 2021 Ethical advertising: How Quaker Oats helped feed America “Consumers have been increasingly switching from value-driven buying to values-driven buying. They’re buying based on the things they believe in and the issues they hold dear,” … Continue reading What does your brand stand for?
Use These 4 Video Editing Tools to Make Your Mobile Marketing Stand Out
Susan Gilbert September 14, 2021 Today I have some resources to help you improve your video marketing strategy on mobile with simple to use editing apps. Creating catchy videos for your brand marketing can help attract a larger audience on places like Instagram and YouTube. Businesses can take advantage of professional editing tools to encourage … Continue reading Use These 4 Video Editing Tools to Make Your Mobile Marketing Stand Out