Tag Archives: Stages

What Is Sprint Planning? 5 Stages of Scrum Sprint

Mitul Makadia December 3, 2021 In Scrum, every project is broken down into time blocks called Sprints. Sprints can vary in length but are usually 2-4 weeks long. A Sprint planning meeting is a periodic meeting that involves the entire team, including the Scrum Master, Scrum Product Manager, and Scrum Team. They meet to decide … Continue reading What Is Sprint Planning? 5 Stages of Scrum Sprint →

Conversion Funnel: Stages and Optimization

Conversion Optimization

Lyudmila Kovalenko September 15, 2021 Conversion funnel analysis isn’t the most discussed digital marketing topic. But it may be one of the most important. Funnel analysis helps you ensure that you are successfully moving prospects, leads, and customers forward as their relationship with your brand deepens. Each category of contact has its own conversion actions, … Continue reading Conversion Funnel: Stages and Optimization →

3 Stages of Creating a Webinar

Webinars Marketing

Christa Tuttle January 22, 2021 Virtual events have increased almost 1000% since the beginning of last year. Webinars have become an increasingly popular type of virtual event with B2B marketers as 73% of marketing and sales leaders consider webinars to be an ideal way to generate high-quality leads. Along with generating leads, webinars are also … Continue reading 3 Stages of Creating a Webinar →

The 5 Stages of a Funding Plan

Business Planning

Steven Imke October 12, 2020 Most businesses require some form of funding to get started. However, based on what business stage the business is at, the sources of capital will be different. This is where your funding plan comes in, to identify how the business can secure financing for each stage. A product company goes … Continue reading The 5 Stages of a Funding Plan →

Common Mistakes in Creating Lifecycle Stages

Project Management

Kelly Groover — February 21, 2020 When a lead becomes marketing or sales qualified, it’s an exciting time for both teams. You put in your hard work, and it’s paid off! But getting to that celebratory point can be difficult if your departments are not aligned when it comes to your lifecycle stages and the … Continue reading Common Mistakes in Creating Lifecycle Stages →

Breaking Down the Stages of Small Business Growth in 2020

Small Business Growth

Ronita Mohan — December 24, 2019 Follow @venngage Businesses are constantly in the process of growing. This is particularly true for small businesses, which begin life with a handful of employees and limited goals. Small companies have the potential to expand, but they have to create a business model that works for them over the … Continue reading Breaking Down the Stages of Small Business Growth in 2020 →

When Your Buying Stages Don’t Match Your Customer’s Needs: Lessons in Customer Experience – Part 3

Customer Experience

Lorena Harris — July 12, 2019 — July 12, 2019 As we discussed in part 2 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work like it did. Companies that talk to their prospects instead of listening and working … Continue reading When Your Buying Stages Don’t Match Your Customer’s Needs: Lessons in Customer Experience – Part 3 →

When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2

Customer Experience

When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2 As we discussed in part 1 of this series, much of today’s B2B selling cycle happens online without human interaction. When done right, the brand delivers a clearly-defined experience driven in large part by the customer’s previous … Continue reading When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2 →

When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1

Customer Experience

When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1 Whether you want to believe it or not, customer experience is the new battleground by which business will be won or lost. Over the next four months, we will be publishing a 4-part blog series discussing key lessons … Continue reading When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1 →

Could Your Business Be Leading You Towards Burnout? Do a Self-Assessment Using the 5 Stages of Burnout

Productivity

Melissa Ingold — April 8, 2019 Follow @timefreedombiz — April 8, 2019 Since we’re all talented, driven business owners around here, we know that being an entrepreneur can be tiring, overwhelming, and challenging. In fact, in the U.S., 45% of entrepreneurs are more likely than other workers to report experiencing stress a lot of the … Continue reading Could Your Business Be Leading You Towards Burnout? Do a Self-Assessment Using the 5 Stages of Burnout →