BetMGM and St. Louis Blues embark on official sports betting partnership Rachael Davies Suswati Basu BetMGM is now the official sports betting partner of the National Hockey League’s St Louis Blues in a new multi-year agreement. The announcement of the new partnership between the St Louis Blues and BetMGM promises exclusive fan … Continue reading BetMGM and St. Louis Blues embark on official sports betting partnership
Robinhood introduces Custom Combos, replacing parlays with fixed-odds sports contracts Brian-Damien Morgan Suswati Basu Robinhood has launched a new custom sports betting offering called “Custom Combos,” which allows multiple selections to be added to a single fixed-odds contract. The terminology of the custom contract is a noticeable move away from … Continue reading Robinhood introduces Custom Combos, replacing parlays with fixed-odds sports contracts
Sportradar acquires IMG ARENA to boost global sports data expansion efforts Ross Kilvington Suswati Basu Sports technology company Sportradar has completed the acquisition of IMG ARENA. This acquisition includes the rights to IMG ARENA’s global sports betting portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC. IMG ARENA is a … Continue reading Sportradar acquires IMG ARENA to boost global sports data expansion efforts
PrizePicks launches ‘The Feed’ to bolster fantasy sports app Joel Loynds PrizePicks, the daily fantasy sports site, is launching a new slate of features for its app. The company says that it’ll “evolve how fans engage” with the community, friends, and “celebrities,” all while watching sports. It’ll take the form of “The Feed,” a take … Continue reading PrizePicks launches ‘The Feed’ to bolster fantasy sports app
WLA shares commitment to combating match fixing and maintaining sports integrity Sophie Atkinson The World Lottery Association (WLA) has announced that it has ramped up activities to combat match fixing and other illicit activities which impact the industry. “Together with other stakeholders, we are leading this global fight,” the WLA says. In a deeper look … Continue reading WLA shares commitment to combating match fixing and maintaining sports integrity
Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over. Chris Wood on July 24, 2024 Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal, giving women … Continue reading How marketers are leveraging Olympics’ focus on women’s sports to drive engagement
Reddit Heats Up Major Sports League Partnerships With Ads, Fan Posts by Laurie Sullivan , Staff Writer @lauriesullivan, July 22, 2024 Reddit has struck deals with major sports organizations through a program that should help it increase revenue and drive more traffic to the site. Deals with the NFL, NBA, MLB, NASCAR, and PGA Tour will … Continue reading Reddit Heats Up Major Sports League Partnerships With Ads, Fan Posts
June 07, 2024 How AI is changing the rapidly growing world of sports cards For a sector that expanded rapidly during the pandemic, the addition of AI tools has been met with a generally positive response. BY Ellie Stevens Artificial intelligence is having a very real impact in the world of sports card trading, reshaping the … Continue reading How AI is changing the rapidly growing world of sports cards
ESPN, Fox, and Warner Bros. Discovery are launching a streaming service just for sports this fall The name of the service and pricing will be announced later this year. Pranav Dixit Wed, Feb 7, 2024 ASSOCIATED PRESS Three of the biggest sports TV companies in the US — ESPN, Fox, and Warner Bros. Discovery … Continue reading ESPN, Fox, and Warner Bros. Discovery are launching a streaming service just for sports this fall
Amazon eyes investment in Diamond Sports Group amid streaming expansion Maxwell William / Last Updated: Dec 18, 2023 Amazon is reportedly in advanced talks to invest in Diamond Sports Group, a leading regional sports programmer, marking a significant stride in the tech giant’s foray into sports content. This strategic move, according to Wall Street … Continue reading Amazon eyes investment in Diamond Sports Group amid streaming expansion
