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ANA/Forrester Survey: Most Marketers Buy Ads Programmatically, In Spite Of Worries About Fraud And Transparency

Seventy-nine percent made programmatic buys in the last year, more than twice the rate from a similar report two years ago. Barry Levine on March 7, 2016   Marketers may be wary about digital ad fraud and the complexity of the adtech ecosystem, but they are still rushing to buy ads programmatically. That’s a key … Continue reading ANA/Forrester Survey: Most Marketers Buy Ads Programmatically, In Spite Of Worries About Fraud And Transparency