Customer expectations continue to rise. Senior-level marketers like you depend on marketing technology to meet and exceed those demands. As a result, the distinction between marketing and technology is… gone. Marketing is now a digital profession that is indistinguishably intertwined with and supported by marketing technology. In truth: Martech is marketing. Bold statement? You bet. … Continue reading Where do you sit on the “martech is marketing” spectrum?
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Both Ends Of The Data+AI Spectrum
Both Ends Of The Data+AI Spectrum by Mike Azzara , Op-Ed Contributor, April 19, 2018 In late March, when the so-called “scandal” broke about how Cambridge Analytica used Facebook data, there was a story in The Wall Street Journal about how crappy most companies’ data is for actually understanding their customers. To me, these two … Continue reading Both Ends Of The Data+AI Spectrum