Tag Archives: Span

How to advertise to an audience with an 8-second attention span

Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention economy. Ronald Dod on August 13, 2019 In the time it took you to read the title of this article, parse what it might be about and decide that you wanted to … Continue reading How to advertise to an audience with an 8-second attention span →

How to Beat the 8-Second Attention Span

Consumer Engagement

Mike Ryan — March 24, 2017 — March 24, 2017 It’s a noisy world out there, and today’s technology means that consumers are being exposed to an ever-growing volume of content every day. So, is it really any wonder that the average attention span has shrunk from about twelve seconds, to just eight since the … Continue reading How to Beat the 8-Second Attention Span →

The Vanishing Attention Span Of Consumers (Infographic)

Consumer Mamangement

Miguel ConnerMay 12, 2015 It’s no secret that multiple mediums have given consumers vast amount of choices—and no one has been able yet to discover more minutes in the day. It’s no secret that competition in a soft economy is stiffer than a Pan Galactic Gargle Blaster with Red Bull (for those of you familiar with The … Continue reading The Vanishing Attention Span Of Consumers (Infographic) →

Video Content Holds Consumers’ Attention Span Longer

Video Marketing

Visual content usually guides purchase decisions, especially video. It also prompts searches and sharing. We are more likely to remember brand messages with video. Some retailers have added spin photography that allows shoppers to get a 360-degree view of the product. Forrester Research says content is much more likely to land on page one in … Continue reading Video Content Holds Consumers’ Attention Span Longer →