Tag Archives: Sound

3 digital marketing pros sound off on upcoming Instagram algorithm

Many are anxious about Instagram’s announcement that feeds will soon be determined by an algorithm. But is there really cause to worry? Columnist Alison Zeringue asks three veteran digital marketers for their thoughts. Alison Zeringue on April 4, 2016 at 11:13 am Author Robert C. Gallagher once said, “Change is inevitable — except from a … Continue reading 3 digital marketing pros sound off on upcoming Instagram algorithm

Digital Sucking Sound: Email, Not Price, Is Costing Retailers Sales

by Bryan Pearson March 21, 2016 Follow @pearson4loyaltyMarch 21, 2016 Companies are failing at one of the most-used forms of customer service, emails, and it is sending their customers away. For retailers, this failure may signal a problem more serious than lost sales. Dear Acme Whiz-Bang Co., I write to inform you that the coffee … Continue reading Digital Sucking Sound: Email, Not Price, Is Costing Retailers Sales

How to Write About Something You Know Nothing About (& Sound Like a Pro)

By Alicia Thomas|2015-10-19T04:34:21+00:00October 21st, 2015|Content|0 Comments Copywriters are often asked to write blogs, eBooks and web content on subject areas we know next to nothing about. It’s then up to us to become experts on a topic very quickly… or at least sound enough like experts to create convincing copy! If at all possible, your … Continue reading How to Write About Something You Know Nothing About (& Sound Like a Pro)

In Today’s Overheated Market, Control Risk in Your Retirement Portfolios with Sound Valuation

Chuck CarnevaleAugust 24, 2015 Introduction Investing money in anything is never without risk.  When investing in liquid investments, prices can and do fluctuate daily.  Importantly, all liquid investments can fluctuate in price, and that includes both stocks and bonds.  I mention this because price volatility, especially when investing in common stocks, represents one of the … Continue reading In Today’s Overheated Market, Control Risk in Your Retirement Portfolios with Sound Valuation