Robert GlazerMarch 21, 2015 For retailers, e-commerce is the bread and butter of any digital strategy. The acquisition of new customers, retention of existing patrons and the harvesting of sales revenue make up the lifeline of a healthy company. But for small-to-mid-sized merchants with the pressure to increase sales quickly with a limited budget, driving … Continue reading Solving the Affiliate Management Gap
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Solving the Conundrum of Your PPC Budget
Brittany BergerMarch 20, 2015 The numbers involved in PPC sometimes astound me. You’ll go to take one last look at a spreadsheet you’ve spent hours in, and your eyes cross. How did they not cross sooner? There’s CPC, position, and impression share, along with 10 other numbers and percentages. All lined up next to each … Continue reading Solving the Conundrum of Your PPC Budget