Ninety-seven percent of U.S. marketers say they use social media to market their businesses. But the social networks they prioritize vary for business-to-business (B2B) marketers, compared to business-to-consumer (B2C) marketers, according to a survey from Social Media Examiner, compiled by BI Intelligence. Facebook trumps other social networks for B2C marketing. Sixty-eight percent of B2C marketers say … Continue reading CHARTS: The Most Important Social Networks To B2C And B2B Marketers
Tag Archives: Social
5 Questions To Ask Your Social Media Marketing Intern
Social media is a relatively new marketing/PR/customer service channel for veterans in the marketing world. For recent college grads, however, social media has been a part of their everyday lives for as long as they can remember. So does this mean recent graduates are the key to having a successful Social Media Marketing plan? The … Continue reading 5 Questions To Ask Your Social Media Marketing Intern
Scott Monty Leaves Ford: What it Means to Social Media
Scott Monty is leaving Ford Motors after six years as head of its social media group. This is a great loss for Ford, in my view. It also heightens my growing fears about how big brands will handle social media in the coming years. Like me, Monty has long been a champion of using social media … Continue reading Scott Monty Leaves Ford: What it Means to Social Media
What Type of Agency Will Own Social Media Marketing?
Bissell’s director of marketing Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment. That’s one reason why Bissell this month decided to consolidate its creative and media business at a single shop: Olson. Still, the broader industry question of what type of agency … Continue reading What Type of Agency Will Own Social Media Marketing?
How To Use the Psychology Of Social Proof To Your Advantage
From FOMO and “liking,” the more subtle ways we participate and relate to content online can be used for marketing to the psychology of your audience. By Ed Hallen A lot of things go into a person’s decision to purchase a product, and social proof is certainly one of those important factors. Studies show that … Continue reading How To Use the Psychology Of Social Proof To Your Advantage
Social Media Lead Generation: Opening the Gate for Gated Content
Gated content is a term that isn’t heard very often, but everyone knows what it is. For instance, think of Pardot’s whitepaper download form: it asks for your name, company, and email before it allows you a copy of their whitepaper. The key here, of course, is obtaining your email, an easy and surefire way … Continue reading Social Media Lead Generation: Opening the Gate for Gated Content
How Instagrammable Is Instagram For Your Small Business?
While it’s often been said, “a picture’s worth a 1000 words,” none of the current crop of social networks have given as much credence to that sentiment as Instagram. Yet, on the same token, can a platform (which is almost 100-percent mobile-based) really benefit those in small businesses saddled to their computers, working on the … Continue reading How Instagrammable Is Instagram For Your Small Business?
Powerful Tips On Harnessing The Right Social Media Platforms Released In New Social Media Marketing Snapshot
Snapshot by Fannit.com Fannit.com releases a new article detailing the strengths of the top six social media platforms and how each one should be used to bolster business marketing campaigns Seattle, WA (PRWEB) April 05, 2014 “As the creative use of social media networks continues to expand, there’s never been a better time for businesses … Continue reading Powerful Tips On Harnessing The Right Social Media Platforms Released In New Social Media Marketing Snapshot
Column: Don’t let social media steal your message
I was never a true believer in the power of social media until the High Park Fire in 2012. When the fire broke out, not only were the images broadcast on television across the country, but photos of the fire, smoke and devastation were all over social sites. I don’t think any post was done … Continue reading Column: Don’t let social media steal your message
Small business guide: How your company can carve out space on your customers’ phones
By J.D. Harrison, Published: April 20 E-mail the writer Whether they’re looking for a mechanic, new shoes or a restaurant for dinner tonight, consumers are increasingly searching for local businesses not on their desktop or laptop computers, but on their smartphones. So the question becomes, are they finding yours? “About a decade ago, every business figured … Continue reading Small business guide: How your company can carve out space on your customers’ phones
Random Posts on
Facebook To Small Businesses: Use Pages As Your Primary Mobile Solution
Employees Love Working from Home. But Are They Engaged?
Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications
Apple sends out warnings to targets of mercenary spyware attacks
How to Add Someone to a LinkedIn Conversation
Planning Content Within a B2B SEO Strategy in 2016
How to Transition Your Role as Business Owner to a Manager
Google to Sunset Average Position: Here’s What It Means
How Your Small Business Can Get a Head Start on Marketing When COVID-19 Is Over
