Brooke Oliveri December 25, 2014 Do you have a Facebook account? What about Twitter or LinkedIn? Considering that 74% of all online adults use some sort of social media platform, chances are you probably do. If so, you’ve probably seen a social PPC campaign before. A social PPC campaign differs from a regular old … Continue reading Marketing Metamorphosis: Becoming A Social PPC Butterfly
Matthew Yeoman December 25, 2014 So, you have your online and social media marketing plan all wrapped up tightly. You’re going to look like the coolest, most interesting, most AWESOME seller of your product on a near superhuman level. Then reality hits you in the same way it hit Chevrolet Trucks when the #ChevyGuy … Continue reading A Lesson In Social Media Marketing: The #ChevyGuy
Among the brands getting positive mentions on social media are Apple and Amazon. Those getting negative mentions include Twitter and Facebook. Marketing Land Infographics on December 24, Which social media brands have been naughty and which have been nice this year? Santa might not know, but the folks at Hootsuite have tried to figure … Continue reading Infographic: Brands That Have Been Naughty & Nice On Social Media
Tamara McCleary December 24, 2014 Social Currency is the total economic value of your relationships, both in real life (IRL) and digital. ~ Tamara McCleary Previously, I’ve written on the concept of Social Currency (read that article by clicking here). No less than 3 different websites and blogs have recently asked to re-publish my … Continue reading In Building Social Currency, Engagement is Key
by Brian Farrell December 24th, 2014 Social Media Is Social Social media is an essential tool in the consultative selling process. But it is important to recognize that social media is not, by its nature, a business tool. The primary purpose of social media is to facilitate social interactions. The entire medium is … Continue reading How to Feed Your Sales Funnel with Social Media
Lauren Riley December 24, 2014 As the year draws to a close, I thought now would be a good time to look at what the next twelve months hold for social media marketing. With anything in the digital industry, social media is developing at a rapid rate, so it’s worth taking a look at … Continue reading Top 5 Social Media Predictions For 2015
By Sifiso Mazibuko December 24, 2014 It can certainly be argued that 2014 is the year that social media truly came of age. As Facebook continually tinkers with its ever-mysterious Newsfeed algorithm, Snapchat captures ever more dodgy micro videos of prepubescent tweens and teens all over the US and Western Europe and Instagram’s … Continue reading 8 social media winners and losers for 2014
Vishal Pindoriya December 23, 2014 So, was 2014 everything you dreamed it would be and more? Or was it one series of surprises after another, each one slightly worse than the last, until you felt your soul slipping away into a level of hell that Dante’ was too scared to write about…Oh come on, … Continue reading 11 Social Media Trend Predictions for 2015
Jen Phillips April December 23, 2014 Every week, I have conversations with small business owners about how to use social media for their businesses. Many of those conversations have a similar theme and that revolves around what to post. Maybe some of these sound familiar? SMB Owner: “We started a FB page but it’s … Continue reading What Can You Post On Social Media For Business?
Vishal Pindoriya December 23, 2014 According to Jonah Lipton with the London School of Economics and Political Science, the people of Freetown, Sierra Leone (where Lipton is living while doing his fieldwork), are very much confused about the Ebola outbreak in the region. Lipton wrote in August how social media, and WhatsApp in particular, … Continue reading Mixed Messaging On Social Media
