Snapchat continues to make the case that its ads are the best way to reach the young U.S. audience, while honoring people’s privacy. Martin Beck on June 22, 2015 Snapchat CEO Evan Spiegel continued his Snapchat-ads-are-better campaign today in France. Spiegel, the 25-year-old founder of the social messaging network, speaking during a keynote interview at … Continue reading Snapchat CEO Promises Better, Non-“Creepy” Digital Advertising
Zahara JadeJune 22, 2015 Believe it or not, you do not have to be a 14-year old, bubble gum popping cheerleader to be on Snapchat. Not by any stretch. In fact, Snapchat is climbing in the ranks as the 3rd most popular app amongst the millennial, 18 to 34 year old young adults. The popular … Continue reading Snapchat: Next Hottest Influencer Platform?
Darnelle O’BrienJune 18, 2015 Recently there’s been an explosion of brands adding mobile to their marketing mix using Snapchat. Watching the adoption of Snapchat has been fascinating and we’ve been keeping an eye on the implications this social platform can have on small business marketing. How Snapchat Works Snapchat is a mobile app that shares … Continue reading Leveraging The Power Of Snapchat For Small Business Marketing
Bryan KramerJune 13, 2015 If you work in social media marketing, then you are probably familiar with Snapchat. Since its founding in the fall of 2011, the application has grown exponentially to an estimated 100 million users. Even more astounding? These users send approximately 700 million photos and videos per day. With numbers like these, … Continue reading Five BIG Reasons to Use Snapchat in Business
Brad LawlessMay 20, 2015 Live-streaming upstarts Periscope and Meerkat have generated hundreds of headlines about their pop-up, limited time availability social platforms, but they both benefit from a path carved out by Snapchat years ago. Originally a simple photo sharing app, the social media platform recently passed its third birthday and now has over 200 … Continue reading Snapchat: Reinventing Social Media Marketing
Zoe WaldronApril 1, 2015 Snapchat is huge amongst the younger audience (13-17 years old) but is growing quickly in other age groups. This provides a valuable opportunity to brands hoping to reach this unique audience in a unique and memorable way. So how are brands are doing reaching teens? With creative Snapchat campaigns! Whether they … Continue reading Creative Ways Brands Can Use Snapchat
Kim SpeierMarch 23, 2015 Without a doubt, Snapchat is the medium of the millennials, with 71% of its users under the age of 25. There are over 100 million active users and over 400 million “Snaps” sent every day, and these numbers are increasing rapidly. Even if your company doesn’t specifically target teens and twentysomethings, … Continue reading An Intro to Snapchat (And 6 Ways to Use It for Your Business)
Snapchat recently launched its “Discover” feature, and columnist Katy Keim explains why marketers should care. Katy Keim on February 20, 2015 Time to keep an eye on Snapchat’s “Discover.” A couple weeks ago, Snapchat announced the launch of its new Discover content distribution platform. This signaled an interesting extension to Snapchat’s instant (and disappearing) photo- … Continue reading Snapchat Discover: The New Way To Access & Consume Media?
Kendall CrammFebruary 19, 2015 The Dawn of Snapchat It’s still not uncommon for people to argue that marketing on Facebook and Twitter doesn’t work stating that there is no “direct ROI”. You can imagine what those same people are saying about Snapchat, a video/picture messaging app that only lasts about 20 seconds long. Personally as … Continue reading Brands Rocking it on Snapchat
Scott TaftJanuary 27, 2015 The disappearing act messaging app known as Snapchat has been the underdog darling of the social media game ever since it showed its little ghost face back in 2011. Ever since then this teen-dominated medium has been doubted by many seasoned digital marketers and social “gurus”. But the app really made … Continue reading Are Digital Marketers Ready for Snapchat ‘Discover’?
