Jesse McFarlandJuly 4, 2015 A website is the hub of a small or medium business’ online presence. Being the central point of a digital marketing campaign, an updated website should be your very first priority. If the design, functionality, and content is not up to par, not only will this impact your other digital marketing … Continue reading Small Business Marketing: Do I Need A New Website?
Jessica BowersJuly 3, 2015 Must-Have Online Tools to Grow Your Business You’re starting a business and realizing there are many costs you weren’t anticipating. It seems everything comes with a fee or subscription price or is a large financial investment you can’t get around. Don’t get discouraged, though; there are a number of free and … Continue reading 5 Cheap (or Free) Marketing Tools for Your Small Business
Vishaal DuttaJuly 2, 2015 One of the biggest hurdles that any startup faces once they’re done building the product is marketing it online. A huge number of websites exist just to help navigate the complex world of online marketing. And for good reason, as this single factor can often determine whether a company will survive … Continue reading How Small Businesses Can Navigate the Online Marketing Maze
Donna DuncanJuly 1, 2015 SEO is not rocket science. If you are a small business owner wanting to increase your website’s traffic and sales, a good place to start is with an understanding of how SEO works. SEO or search engine optimization is not rocket science, but it is complicated. It has a lot of moving … Continue reading How SEO Works: A 30,000 Foot View For Small Business Owners
Suzanne HoenigJune 29, 2015 Sure, you’ve missed out on some stuff, but it’s still early days. With social media, the pace of change has been breathtaking. But with the increasing adoption of mobile, devices, and smartphones; virtual reality; augmented reality; artificial intelligence; tectonic shifts in social norms around things like the sharing economy and creative … Continue reading Should Your Small Business Bother With Social Media?
Dorien Morin-van DamJune 25, 2015 Business 101 – How to get through your first year in business! The answer to that question is fairly simple. You get through your first year in business with a comprehensive business plan and a lot of sweat and hard work! There IS no magic bullet, no secret sauce, no … Continue reading 5 Local Marketing Ideas for Small Budgets That Are Guaranteed To Make a Big Splash
Scott BarnettJune 25, 2015 I had the opportunity to hear a talk with Jim Brady from Billy Penn presented at the LION Publishers conference recently. One of his big thoughts is “It’s awesome to be small.” His focus was on hyperlocal publishers competing against the large national publishers. Jim suggested that instead of the limitations … Continue reading 5 Reasons Why It’s Awesome To Be A Small Business
Jackie NagelJune 25, 2015 It’s a rare business owner that doesn’t want to grow their business in some fashion. Unfortunately, most small business owners are so busy working “in” their business that it’s difficult to identify indicators of diminished growth…until the lack of growth creates a major pain point in the business. To win at … Continue reading 10 Signs You Need A Growth Strategy For Your Small Business
Bill WallsJune 25, 2015 How Is Tiger Woods Golf Game like Running A Small Business? You may be thinking…what on earth is this guy talking about? Tiger Woods playing golf and running a small business? What’s next, comparing Alex Rodriquez and Hank Aaron! C’mon! But if you stay with me for a moment, I’ll outline … Continue reading How Is Tiger Woods Golf Game Like Running A Small Business?
John W HayesJune 24, 2015 As someone who has spent the best part of their career working with small and medium-sized business and start-ups, I’ve never let the concept of zero or limited marketing budget worry me. Over the years, I’ve discovered there are many things you can do to market your business for free … Continue reading 6 Free Marketing Ideas For Your Small Business To Try Today
