CTV, Streamer Ads See 20% Slowdown For The First Half Of 2023 by Wayne Friedman , June 23, 2023 A slowdown in streaming platform advertising has amounted to a 20% drop in national TV ad spend/on-air promotion, according to estimates from EDO Ad EnGage. Nearly six months into the year, (January 1-June 23) national TV … Continue reading CTV, Streamer Ads See 20% Slowdown For The First Half Of 2023
Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value by Wayne Friedman , April 14, 2023 A maturing streaming industry and possible recessionary concerns have driven a sharp slowdown in platforms’ national TV marketing — with paid advertising and media value nearly half the total for the first three months of the year … Continue reading Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value
Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report by Laurie Sullivan , Staff Writer @lauriesullivan, October 14, 2022 AppsFlyer’s most recent mobile advertising report, released this week, reveals that Apple Search Ads tripled market share since the first half of 2020 — even as other companies suffered from the shifts to consumer privacy. … Continue reading Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report
By Leah Solivan September 26, 2022 Interest rates are up, markets are down. Inflation continues to haunt the economy while the supply chain continues its wild, chaotic swing. While we look for hope in employment stats and public market upswings, economists and pundits are arguing about just when NBER (the National Bureau … Continue reading An economic slowdown could be the reset Silicon Valley needs
IPG’s Magna Reduces U.S. Outlook, Cites Economic Slowdown by Joe Mandese @mp_joemandese, September 29, 2022 IPG Mediabrands’s Magna this morning becomes the latest of the Big 4 holding company forecasting units to lower U.S. ad growth expectations for this year and next, due mainly to the slowdown in the U.S. and global economies. Magna reduced … Continue reading IPG’s Magna Reduces U.S. Outlook, Cites Economic Slowdown
Mukesh Gupta — May 1, 2020 Premise: We are all living in an almost once in a lifetime situation with almost entire countries and continents being forced to stay at home due to the current pandemic situation. We are now at a time when almost all the countries are looking forward to gradually opening up … Continue reading Strategies to Grow During a Slowdown Post-COVID-19 Era
