Tag Archives: Skinny

Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs

Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs by Ray Schultz , Columnist, March 3, 2023 B2B brands are doubling down on account-based marketing (ABM), devoting 28% of their 2022 marketing budget to it. In addition, 71% are increasing their 71% spend in 2023, with average budget growth of 13.1%. And … Continue reading Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs →

The Inside Skinny Of Link Manipulation

SEO Linking

The Inside Skinny Of Link Manipulation by Laurie Sullivan , Staff Writer @lauriesullivan, March 6, 2019 Russ Jones, principal search scientist at Moz, and the creator of the Domain Authority technology, wouldn’t necessarily compare link manipulation to ad fraud in a blanket statement, but says there are some tactics that might fall into that category. Ad fraud is … Continue reading The Inside Skinny Of Link Manipulation →

Here’s The Skinny On Deleting Negative Reviews

Feedback Management

Brooke B. Sellas — July 25, 2017 Follow @madSMscientist — July 25, 2017 Deleting negative reviews is something we talk about so often with our clients at B Squared Media, that we actually created client education materials around the subject. Knowing that review counts and scores are factored into Google’s local search ranking, what do … Continue reading Here’s The Skinny On Deleting Negative Reviews →