Tag Archives: sixpack

From Product-Centric to Audience-Centric: The Transformative Six-Pack

Brenda Caine — May 22, 2017 — May 22, 2017 What happens when you mix B2B marketing with a six-pack? The answer: A new go-to-market execution model that can help your business transform from product-centric to audience-centric. On Thursday morning at the SiriusDecisions 2017 Summit, Marisa Kopec, VP, Innovation and Product Management, and Ross Graber, … Continue reading From Product-Centric to Audience-Centric: The Transformative Six-Pack