Keira Koscumb — September 4, 2019 — September 4, 2019 The theory that innovation is necessary to maintain a successful business has evolved into a rule in today’s business climate. Companies are in a rush for the next big idea, vying with their peers to be labeled the “most innovative” in their industry. It’s a … Continue reading Innovation is The Misunderstood Silver Bullet
CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston. Amy Gesenhues on October 3, 2018 David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do, during Tuesday’s MarTech Conference session aptly titled … Continue reading Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
Pavan Patidar — October 25, 2017 — October 25, 2017 Goumbik / Pixabay I hear on a regular basis from marketers who want to know what the “magic sauce” or silver bullet is when it comes to improving their ad campaigns quickly. What that silver bullet is aimed at varies, but I often get asked, … Continue reading Digital Marketing Silver Bullets Do Not Exist
by Juliet Carnoy November 25, 2015 Follow @juels050November 25, 2015 American consumers appear to think that the U.S. economy is back on track. At least that seems to be the case, based on their projected holiday spend. According to a survey by Gallup, American shoppers plan to spend $ 830 on holiday gifts this year, up … Continue reading Turn Holiday Browsers Into Buyers With This Silver Bullet
Brian O’ConnorOctober 12, 2015 As long as humans have organized into groups, we have craved a magical, “Silver Bullet” fix for our challenges. Greek tragedy coined the familiar phrase “Deus ex Machina,” describing an unexpected power that saves the day, and the Oracle of Delphi told Philip of Macedonia that “with silver spears you may … Continue reading 3 Questions to Ask Your B2B Software Product Team Before Turning to Silver Bullet Solutions
Luke ReesAugust 24, 2015 Older generations are often misunderstood or unfairly stereotyped by marketers, especially when it comes to the online world. This seems like a huge missed opportunity considering the size and wealth of the grey market, so let’s dispel some of the myths: Firstly, they are not all digitally-challenged technophobes – in the … Continue reading How To Optimise Your Online Campaigns For Silver Surfers
