Tag Archives: Show

LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts

The company has made a number of changes to its ranking algorithm over the past 12 to 18 months to surface more niche conversations. Amy Gesenhues on June 28, 2019 LinkedIn’s Senior Director of Product Management Pete Davies shared insights this week on the changes LinkedIn has made to its news feed algorithm over the … Continue reading LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts

Google AdWords new responsive search ads can show 3 headlines

The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. Ginny Marvin on May 8, 2018   We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely … Continue reading Google AdWords new responsive search ads can show 3 headlines

Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Researchers were able to infer attributes of individuals using the tools. Ginny Marvin on March 23, 2018   Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program … Continue reading Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

6 trends that show the (Thanksgiving) tables have turned in Google Shopping

Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season. Steve Tutelman on December 21, 2017   Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black Friday deals doesn’t require rushing … Continue reading 6 trends that show the (Thanksgiving) tables have turned in Google Shopping