Search Terms Reflect A Change In Grocery Shelves by Laurie Sullivan , Staff Writer @lauriesullivan, April 18, 2018 Finding keywords that speak to consumer preferences isn’t easy. So if product categories shelved in center-store aisles have become more important, per a new Catalina study, then using product segment words to promote the items in paid search … Continue reading Search Terms Reflect A Change In Grocery Shelves
Jennifer MadisonOctober 16, 2015 The US consumer packaged goods industry (CPG) is expected to increase digital ad spend to $ 7.04 billion by 2018. With most of this spend directed toward branding efforts, marketers are always on the lookout for new ways to reach and inform their audience. Instagram presents an excellent opportunity to do … Continue reading Stand Out Online and on the Shelves: 6 Tips for CPG Brands on Instagram
