Ryan Burgio — November 16, 2016 — November 16, 2016 Ah, Sundays. A day of rest. A perfect day to relax, kick up your feet, watch some football or venture outdoors. Pop on some comfy clothes and let your mind drift away from your hectic week. Sunday is when everyone detaches from their laptops and … Continue reading Is Sunday a Good Day to Send a Marketing Email?
John Lincoln — November 14, 2016 Follow @johnelincoln— November 14, 2016 Looking for some great new ideas that will bring people in your target market to your website? Try online advertising. But not just any type of online advertising. It’s too often the case that digital marketers play a “shoot in the dark” game when … Continue reading Warning: These Online Ad Hacks Will Send A Stampede To Your Sales Funnel!
Brian Mikes — October 28, 2016 Follow @betwext— October 28, 2016 I see small business owners making the same mistakes over and over again when trying to send bulk SMS messages to their customers. These mistakes are obviously hurting their ability to connect with customers and prospects! Yet, they keep making these mistakes over and … Continue reading Avoid These Mistakes When Trying To Send Bulk SMS Messages
However, opt-in, contextually relevant video saw positive response from users. Greg Sterling on October 18, 2016 Various studies appear to show that people don’t like interstitial ads. Google wants to ban most interstitials following a search click. And a recent “neuroscience” study from MediaBrix and Neurons Inc. comes to a similar conclusion. The companies … Continue reading Study: Full-page interstitials alienate users, send them racing for the X-it
by VerticalResponse Follow @VR4SmallBizOctober 5, 2016 Twice a month I put together the VR Buzz newsletter, and each time I treat it as if it were the first email I’ve ever sent. Creating an email campaign seems like a piece of cake, but in reality there are a lot of moving parts that need to … Continue reading Email Marketing Best Practices: Testing Your Emails Before Hitting Send
by Josie ScotchmerSeptember 10, 2016 Is there anything worse than putting your blood, sweat and tears into creating the perfect email campaign, just to see it land in the spam folder? We don’t think so. If you still haven’t cracked the code to enter the secret world of email deliverability, don’t panic. It’s not too … Continue reading Improve Your Email Deliverability: The Secrets To Send Your Holiday Emails Straight To The Inbox
by Leana Yang Follow @burstsmsAugust 21, 2016 A question I frequently get asked is – when is the best time to send an SMS? The answer depends on what you are doing, and what you are trying to accomplish. Here are a few common scenarios: 1) General Marketing Messages 10:30am-11:30am 2:30pm-3:00pm 6:00pm-6:30pm Reasoning: The key … Continue reading When is the Best Time to Send an SMS? [Infographic]
Looking to step up your next email campaign? Columnist Alyssa Nahatis describes some common mistakes you should avoid and how to personalize your content to drive engagement. Alyssa Nahatis on August 25, 2016 Email marketing continues to reign supreme atop the return-on-investment charts, beating out SEO, content marketing and paid search. When it comes to … Continue reading Email marketing is more than just hitting the send button
Email automation can help marketers win with the inbox. Contributor Cynthia Price shares tips for using email automation to engage with consumers. Cynthia Price on August 24, 2016 When done right, an automated email is like a breath of fresh air in the inbox. It’s relevant, personalized and timely — everything your subscribers want when … Continue reading Why the best email marketing happens when you don’t hit “send”
How do you get people to open and engage with your emails? Columnist Scott Heimes says it’s all about sending what they want to receive. Scott Heimes on July 20, 2016 Every email marketer’s goal is to deliver engaging messages to the people who are actually interested in receiving them. And while that’s easier … Continue reading 5 ways to send the most relevant emails to your recipients
