Tag Archives: Second

ESPN layoffs: Disney’s second round of job cuts will include some on-air talent

  By Michael Grothaus April 20, 2023 It’s not just tech companies that are facing mass layoffs. Earlier this year, entertainment giant the Walt Disney Company announced it would cut 7,000 jobs in a phased layoff comprising three rounds. As CNBC reports, next week will see the second phase of those layoffs begin and it … Continue reading ESPN layoffs: Disney’s second round of job cuts will include some on-air talent

Shoppers Want Email Offers Before The Holidays, Social Media Is Second

Shoppers Want Email Offers Before The Holidays, Social Media Is Second by Ray Schultz , September 21, 2022 Email is the preferred channel for 35% of consumers approaching this holiday season. And 38% say email is most likely to catch their attention, according to Optimove’s 2022 Consumer Holiday Retail Shopping Survey. Social media is a distant … Continue reading Shoppers Want Email Offers Before The Holidays, Social Media Is Second

Orchestrators: the second key persona for modern marketing operations leaders

Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps) Milton Hwang on July 7, 2022 This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. This installment summarizes the framework briefly, and dives into how MOps leaders are now “orchestrators.”  In case you missed … Continue reading Orchestrators: the second key persona for modern marketing operations leaders

Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU

By Danica Lo   May 06, 2022 When Tom Shen and Kenny Leung quit their tech jobs—as senior consultant at IBM and business strategist at Facebook, respectively—to launch a direct-to-consumer company in 2019, they had no idea that just a few months later, they’d run a thriving luxury makeup-brush brand with waitlists of customer names … Continue reading Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU

Second Amazon warehouse in Staten Island sets union election date

Amazon workers at a Staten Island warehouse will hold a union election in March The in-person election will take place over six days. K. Holt @krisholt February 16th, 2022 An Amazon truck exits the company’s JFK8 distribution center in Staten Island, New York, U.S. November 25, 2020. REUTERS/Brendan McDermid. Brendan McDermid / reuters Amazon workers at … Continue reading Second Amazon warehouse in Staten Island sets union election date

10 Marketing Trends to Watch in the Second Half of 2021

Joseph Chukwube August 15, 2021 As companies prepare for the rollercoaster of holidays that mark the end of the year (Halloween, Thanksgiving & Black Friday, and Christmas & New Year), it is important to outline and explain some of the marketing trends that will prove helpful. Among all the trends, though, one factor stands out, … Continue reading 10 Marketing Trends to Watch in the Second Half of 2021

Brand Safety For CTV Comes First, Performance Is A Close Second

Brand Safety For CTV Comes First, Performance Is A Close Second by Wayne Friedman , February 19, 2021  Although there is a continued lack of simple, industry-wide standards for cross-media and/or connected TV metrics — as well as some eye-opening fraud issues — CTV advertising dollars are estimated to rise to $11 billion. What’s the … Continue reading Brand Safety For CTV Comes First, Performance Is A Close Second

The Amazon Side Hustle: 3 Business Models to Help You Add a Second Income

Michael Ugino January 15, 2021 Think you have no chance of success on Amazon if you don’t run a full-time business? Good news: Over half of Amazon sellers run their business part-time—and 37% have full-time jobs. Maybe you want to build an online store that eventually frees you from your 9–5. Maybe you could really … Continue reading The Amazon Side Hustle: 3 Business Models to Help You Add a Second Income