It’s not the right tool for addressing conversion rate volatility during this time. Here’s why. Ginny Marvin on April 6, 2020 The coronavirus outbreak has had dramatic impact on nearly every business, including on conversion rates. Whether your business is experiencing a surge or precipitous decline in conversion rate during this time, Google Ads’ seasonality … Continue reading Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
Tag Archives: Seasonality
3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further. Taylor Peterson on February 24, 2020 Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers … Continue reading 3 tips for optimizing paid social campaigns for seasonality
7 Tips to Leverage Seasonality in Your Paid Search Campaigns
Derek Andersen — November 25, 2019 Seasonality doesn’t just shape your Starbucks order. For many marketers, seasonality has a big influence on what products and services you’re promoting (and how aggressively), what drives revenue, what messaging resonates with customers, and more. Just look at these industry examples, to name a few: Tax season for accounting … Continue reading 7 Tips to Leverage Seasonality in Your Paid Search Campaigns
How To Leverage Your Brand’s Seasonality
by Austin Paley December 29, 2015 Follow @AustinPaleyDecember 29, 2015 Depending on the industry, every business has experienced some kind of seasonal shift in terms of leads and sales. Whether it is massive sales and website traffic at the beginning of the year or a complete lack of demand as the year comes to a close, … Continue reading How To Leverage Your Brand’s Seasonality
5 Ways To Nail Seasonality In Your Advertising
Folks, there is a crispness in the air that begs to remind me that winter is right around the corner. With the fall comes a great deal of personal planning and responsibility. It’s time to start thinking about the holidays, taking time to catch up with friends I missed over the summer, and ensuring … Continue reading 5 Ways To Nail Seasonality In Your Advertising
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