A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery. Océane Li on February 11, 2025 Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties — they’re becoming essential to … Continue reading How ChatGPT search reshapes the B2B buyer’s journey
Google Search Wacky Rankings Closely Watched by Laurie Sullivan , Staff Writer @lauriesullivan, February 7, 2025 Content ranking on Google Search might seem a little wacky these days. Older news articles sometimes will rank higher in search results than newer content, much higher than when originally published. I noticed this in January and mentioned it to … Continue reading Google Search Wacky Rankings Closely Watched
ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content. Danny Goodwin on February 4, 2025 Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search — and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s … Continue reading ChatGPT growing as a traffic referrer, reshaping search behavior, report says
To be visible, optimize your site with clean HTML, metadata, fast responses and bot-friendly configurations. Jed White on February 3, 2025 Want AI search engines and agents to find and use your content? Traditional SEO isn’t enough. AI systems process information differently. This guide breaks down key optimizations to help your content stay visible … Continue reading How to optimize your content for AI search and agents
January 30, 2025 3 ways to adapt your job search to stand out according to a LinkedIn expert The shifting job market, influenced by more competition and the growth of AI, has made old strategies less effective. Here’s what works. BY Catherine Fisher Nearly three in five people worldwide—a significant 58%—plan to look for a new … Continue reading 3 ways to adapt your job search to stand out according to a LinkedIn expert
Brave Re-ranks Personalized Search by Laurie Sullivan , Staff Writer @lauriesullivan, January 23, 2025 Brave Search on Thursday announced a way to customize search rankings by boosting or removing domains from search results. Rerank introduces a panel on the search results page to give individual users more control over the presence and ranking order of the websites they … Continue reading Brave Re-ranks Personalized Search
A ‘Spicy’ Mode Launches From Decentralized Privacy Search Engine by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2025 Presearch Takeover Advertising (PTA), an ad service from the meta-search engine focused on privacy, has attracted well-known brands such as NordVPN. “We’ve been running the takeover ads about once or twice monthly since the launch of PTA, just over … Continue reading A ‘Spicy’ Mode Launches From Decentralized Privacy Search Engine
Search Heads Into Multiverse Universe by Laurie Sullivan , Staff Writer @lauriesullivan, January 15, 2025 Click-through rates have declined in Google Search, but that just suggests people are interacting more inside AI Overviews and that gets them further down the funnel. What will this fragmentation do for ad revenue at Google, Microsoft and others? Jim Yu, … Continue reading Search Heads Into Multiverse Universe
In a surprising development, Google’s global search market share was less than 90% for the final three months of 2024. Danny Goodwin on January 14, 2025 Google’s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Google’s global search market share was under 90% … Continue reading Google’s search market share falls below 90% for first time since 2015
How Audio Investments Increase Branded Search Volume by Laurie Sullivan , Staff Writer @lauriesullivan, January 7, 2025 It could be the podcaster or the tone or the note in a jingle or jangle that calls attention to a brand, but how do podcasts, streaming and radio drive actions and connect consumers with search? Podcast and creator-based … Continue reading How Audio Investments Increase Branded Search Volume
