Neeva Search Engine Turns On NewsGuard Service by Laurie Sullivan , Staff Writer @lauriesullivan, November 2, 2021 Neeva, an ad-free subscription-based search startup founded by former head of Google advertising, Sridhar Ramaswamy, has inked a deal with NewsGuard, which provides credibility ratings and detailed “Nutrition Labels” for thousands of news and information websites. The deal gives Neeva users … Continue reading Neeva Search Engine Turns On NewsGuard Service
A new Litmus survey suggests that email marketing budgets will rise in 2022. Chris Wood on October 27, 2021 During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers … Continue reading Marketers search for new email marketing technology to meet pandemic challenges
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. Pamela Parker on October 22, 2021 Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by … Continue reading What do SEO platforms do and how do they help marketers get found on search engines?
Bob Van Rossum October 22, 2021 Every leader has a way of making sure their team is effective, efficient, and happy. Recently, a leadership style popularized by Amazon has struck the attention of marketing executive search consultants. It’s called single-threaded leadership. This concept sprouted as a way to make sure that all-important projects had a … Continue reading Marketing Executive Search Consultants’ View On Single-Threaded Leadership
When customers flooded the help site, a change was necessary so that marketers could keep up with demand. Chris Wood on October 20, 2021 “Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at … Continue reading How Samsung transformed their customer experience with a new support site search
Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO by Jim Yu , October 20, 2021 A comprehensive search engine optimization (SEO) strategy accounts for considerations all the way from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precisely where to focus … Continue reading Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO
Brave Replaces Google As Default Search Engine In Its Browser by Laurie Sullivan , Staff Writer @lauriesullivan, October 19, 2021 Brave Search has replaced Google as the default search engine for its privacy-focused browser. The announcement, made Tuesday, means Brave replaces Google in the U.S., the U.K. and in Canada as the default.It will also succeed DuckDuckGo in … Continue reading Brave Replaces Google As Default Search Engine In Its Browser
Kristen McCormick October 17, 2021 In today’s day and age, when we want to buy something, our knee-jerk reaction is to head to Google (or whatever search engine we use). Whether we know exactly what we want, are looking for nearby businesses, or want to do more in-depth research, 71% of buyer journeys begin with … Continue reading New Paid Search Advertising Benchmarks for 2021
For starters, your whole marketing team should be on the same page when it comes to site search. Corey Patterson on October 4, 2021 Having a website search function is critical to any business’s success. However, many have a difficult time providing customers with relevant search results and gaining actionable insights from the data. “Site … Continue reading 5 ways to improve onsite search
Ali Faagba September 29, 2021 Discussions about SEO have become so advanced that some important parts of SEO are being neglected. Silo structure is a case in point. The grandmaster of SEO, Bruce Clay, said it better when he said: “To rank for keywords in Google and Bing, a site must provide information in a … Continue reading How to Use Silo Structure to Catapult Your Search Rankings
