Cox Media Group Follows Search Engines Into ‘Really Local’ News And Reach by Laurie Sullivan @lauriesullivan, August 22, 2023 Cox Media Group (CMG) has followed search engines like Google and Microsoft, as well as platforms like Nextdoor and Facebook, into the world of community local news. The goal is to attract small local advertisers and … Continue reading Cox Media Group Follows Search Engines Into ‘Really Local’ News And Reach
Why Retail Media Could Overtake Search by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2023 LiveIntent reports that more than 80% of marketers plan to increase investment in retail media. This may be because 96% of marketers now realize that first-party data is vital to successful advertising strategies, as Google continues to roll out changes … Continue reading Why Retail Media Could Overtake Search
Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor by Laurie Sullivan @lauriesullivan, August 16, 2023 Consumers are spending, making the travel sector the fastest-growing in digital ad spend. U.S. digital travel sales is forecast to surpass $300 billion for the first time in 2024, while the travel industry drives … Continue reading Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor
Streamline your digital asset management process with expert tips on implementing practical file naming conventions. Michelle Tackabery on August 15, 2023 A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Naming conventions: Power DAM search functionality by providing search terms within names that do not … Continue reading 4 steps to faster DAM search: Creating a file naming convention
Google SGE While Browsing Added To Search Generative Experience by Laurie Sullivan @lauriesullivan, August 15, 2023 Google on Tuesday released features for the Search Generative Experience, including browsing, overlays with definitions, the use of color coding with syntax, and other coding improvements for users looking for SGE answers. SGE while browsing aims to help those … Continue reading Google SGE While Browsing Added To Search Generative Experience
Amazon Advancing AWS, Ads, Search Businesses by Laurie Sullivan @lauriesullivan, August 11, 2023 Amazon this year will make up 7.5% of the overall global digital advertising market worldwide — growing to 9.2% by 2025, per the forecast from Insider Intelligence. Advertisers are finding they “can basically have a really nice attribution loop in terms of … Continue reading Amazon Advancing AWS, Ads, Search Businesses
How AI Can Speed Up Your Search Marketing by Scott Walldren , July 28, 2023 The following was previously published in an earlier edition of Marketing Insider. Because the new AI is conversational, you can train it to follow specific rules, styles, teThe flexibility of ChatGPT can speed up key elements of search marketing, from … Continue reading How AI Can Speed Up Your Search Marketing
Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years by Laurie Sullivan @lauriesullivan, July 21, 2023 Microsoft’s development of its own version of Google’s Performance Max platform, as well as rebranding the PromoteIQ retail media platform and Xandr ad tech into a suite of applications under the Microsoft Advertising banner, has prompted … Continue reading Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years
Microsoft Launches Vector Search In Preview by Laurie Sullivan @lauriesullivan, July 18, 2023 Microsoft at its annual Inspire conference announced the availability of Vector search, a technique for finding related objects. In preview through Azure Cognitive search, Vector Search uses machine learning to capture the meaning and context of unstructured data, such as images and … Continue reading Microsoft Launches Vector Search In Preview
Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries by Laurie Sullivan , Staff Writer @lauriesullivan, July 6, 2023 From social to email, paid, video and organic marketing, marketers are tasked with staying on top of a growing number of channels that drive traffic, but organic search remains the most cost-effective and impactful … Continue reading Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries
