Hilary Coles — December 31, 2018 — December 31, 2018 kreatikar / Pixabay If you’ve ever been involved in the creation of a website, you’ve almost certainly heard someone refer to the “fold.” In fact, they likely revered it, exalting its importance to epic levels. Maybe you, too, emphasized the impact content has when it’s … Continue reading There is No Fold: Myth of the Scroll Below the Fold
Torrey Tayenaka — July 1, 2018 Follow @https://twitter.com/sparkhouse — July 1, 2018 If you’re going to take the time to produce a nice video ad for Facebook — and spend money on ad space — you need to put a little thought into how you’ll reduce the odds of getting scrolled in the feed. We’ve … Continue reading 10 Solid Ways To “Stop the Scroll” For Your Facebook Video Ads
By Mohamed Hedi Lassoued|2016-06-03T11:10:13+00:00June 29th, 2016|Analytics & ROI Analysis, Conversion Optimization|0 Comments There’s a huge growth of content marketing; articles, blog posts, charts, videos, infographics, and much more. Websites publish a ton of new content everyday. Bounce rate, pages per visit, conversions by page are important metrics to track the effectiveness of your content. Today, … Continue reading The Benefits Of Tracking Page Scroll Depth
Infinite scrolling pages have become very popular on many prominent websites. Columnist Kristine Schachinger poses the question — is this a good thing? Kristine Schachinger on April 17, 2015 Infinite scroll (or “endless scroll”) is a web design technique that automatically loads new content as a user scrolls down a webpage, presenting the user with … Continue reading Infinite Scroll: Is It Right For Your Site?