Gleb Tsipursky July 19, 2021 Due to strong employee resistance and turnover, Google recently backtracked from its plan to force all employees to return back to the office and allowed many to work remotely. Apple’s plan to force its staff back to the office has caused many to leave Apple and led to substantial internal … Continue reading Why Do So Many Leaders Screw Up the Return to the Office
by Andrew Fischer April 26, 2016 Follow @AndrewFischer_1April 26, 2016 The consensus around programmatic advertising is that it has been seen as an enigma to even the most seasoned marketers. Why is this? As the newest form of buying and selling digital ads, there are still a lot of factors that influence the adoption of … Continue reading How Many Media Buyers Does it Take to Screw in a Programmatic Light Bulb?
by Cathy Summers November 10, 2015November 10, 2015 For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. In marketing alone, landing pages, data sheets, whitepapers, videos, … Continue reading 3 Ways to Screw up Your Product Launch
InklyoAugust 20, 2015 Hey, it’s a jungle out there. There’s a blog for everything. Food photography, travel blogs, political rant pages, corporate musings, fan page free-for-alls . . . you name it. With all that competition, who wants to stand out and create an engaging, creative blog that actually adds value to the Internet? Not … Continue reading How to Screw Up a Blog Post (In 7 Easy Steps!)
Mandy EdwardsJune 15, 2015 This may be one of the shortest blog articles I’ve ever written, however sometimes you do not need a lot of words to get your message across. Despite all of the articles we write advising others about what to post and not to post, we fall prey to our emotions sometimes … Continue reading Even Social Media Pros Screw Up