This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists. Earlier editions described their roles as Modernizers, Orchestrators, and Psychologists. The path to knowledge employs the scientific method. Practitioners first develop a hypothesis, which is an assumption or potential explanation … Continue reading MOps leaders as scientists: Embracing the scientific method
Rod Proto — January 29, 2020 Whether it’s family members, strangers, or old friends, if you put two people together, it’s only a matter of time until they disagree on something. The same goes for colleagues. Clashing personalities, a difference in opinions on how things should be run, who should be in charge, or even … Continue reading Conflict in the Workplace? Here’s the Scientific Way of Resolving It
James Scherer — December 19, 2016 — December 19, 2016 Do you have an email list? Are you doing everything you can to monetize that email list? It can be a challenge. You get a bunch of contacts and feel like you’ve won. But unless that list is engaging (opening emails, clicking through) you might … Continue reading Readability: Scientific Research Tells us How to Write Emails
by Sunil Bagai Follow @ZenithtalentSeptember 27, 2016 There are many facets of contingent workforce management that keep industry experts up late at night. We’re constantly seeking to improve performance, enhance processes, deploy new technologies, cultivate a robust candidate experience, create better metrics through refined analytics, and more. We’re also preoccupied with the ongoing glut of … Continue reading The Scientific Approach to Selecting Exceptional Contingent Workforce Leaders
