Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic. Chris Wood on March 2, 2022 at 2:36 Salesforce Chairman and co-CEO Marc Benioff shared news on how one of technology’s biggest enterprises is adapting to the most recent developments in COVID as … Continue reading Salesforce talks about remote working and events in its earnings call
Tag Archives: Salesforce
Salesforce employees protest against its NFT ambitions
Slack is now officially part of Salesforce The business messaging app’s $27.7 billion acquisition is complete. M. Moon @mariella_moon July 22nd, 2021 Stephen Lam via Getty Images Salesforce has completed its $27.7 billion acquisition — its biggest one to date — of business messaging app Slack. When the companies first announced the purchase back in … Continue reading Salesforce employees protest against its NFT ambitions
What a Salesforce NFT cloud service could mean for marketers
Marketers could gain more utility in their NFT efforts if it hooked into their CRM or CDP. Chris Wood on February 10, 2022 On a company call this week, Salesforce executives discussed a vision for rolling out an NFT cloud service, according to a published report based on a source who asked not to be … Continue reading What a Salesforce NFT cloud service could mean for marketers
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Automation and machine-learning analytics features are now available for email. Jennifer Cannon on June 17, 2019 Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections conference. The new features, available to customers now, aim to help marketers reach their customers more efficiently and effectively with … Continue reading Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
5 Strategies For Improving Customer Relationships Using Salesforce Integration
Louis Columbus — December 1, 2016 Follow @louiscolumbus— December 1, 2016 Bottom line: Defining salesforce integration strategies from the customers’ perspective that streamline every aspect of their relationship with your company drives greater revenue, earns trust and creates upsell and cross-sell opportunities in the future. In the most competitive selling situations the company that has … Continue reading 5 Strategies For Improving Customer Relationships Using Salesforce Integration
Add Push To Your Salesforce, Add Pull To Your Marketing
by Ashik Desai, Columnist, November 1, 2016 As long as there have been prescription treatments, a brand’s salesforce has been the largest line item in its sales and marketing budget. Today, pharma brands are consistently spending more than $12 billion a year on sales efforts. This is a worthwhile investment, and these firms enlist some … Continue reading Add Push To Your Salesforce, Add Pull To Your Marketing
Salesforce opens up Lightning Bolt portal templates for specific business needs
The new offerings build on last year’s launch of its Community Cloud template. Barry Levine on September 14, 2016 Salesforce has added bolts to its Lightning. Last year, the company released generalized self-service portal templates using its Community Cloud, for businesses’ customers, partners, and employees. The templates were built with the company’s Lightning framework. Lightning enables portals … Continue reading Salesforce opens up Lightning Bolt portal templates for specific business needs
Sprinklr vs. Adobe vs. Oracle vs. Salesforce vs. The Others: Which Social Management Is Really Best?
by Brannon Brooks Follow @killbrannonSeptember 2, 2016 You need to manage your social presence if you’re going to make sure your business flourishes. Today, there are 70% of Americans with at least one social account. This makes it critical that every business is managing their brand reputation online. It’s a time-consuming venture, and one that … Continue reading Sprinklr vs. Adobe vs. Oracle vs. Salesforce vs. The Others: Which Social Management Is Really Best?
Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting
Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there. Barry Levine on March 31, 2016 You don’t have to go very far in the marketing tech space these days to bump into predictive technology that scores future customers, system intelligence that puts unnoticed … Continue reading Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting
Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition
Newest “State of Marketing” report describes what approaches characterize high-performing marketing teams. Barry Levine on March 30, 2016 at 2:41 pm It’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed in Salesforce’s newest “State of Marketing” report, out today. Thirty-five percent of surveyed marketers cited customer satisfaction … Continue reading Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition
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