Salesforce is adding real-time AI sales agents with the acquisition of Qualified, signaling a deeper shift toward automated, agent-driven GTM workflows. Constantine von Hoffman on December 19, 2025 Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on AI-driven sales … Continue reading Salesforce buys Qualified to accelerate its AI‑driven GTM strategy
It looks like Agentforce’s meaningful contribution to Salesforce’s bottom line is on or ahead of schedule. Mike Pastore on December 4, 2025 They say things move faster in the AI age, and on Wednesday, Salesforce delivered the latest example. Salesforce announced its third-quarter results for the 2026 fiscal year on Wednesday. The high-level numbers … Continue reading The ‘data foundation’ for AI starts paying off for Salesforce
Doti AI technology boosts how tools find and use internal knowledge—and that could change how marketers work across teams. Constantine von Hoffman on November 13, 2025 Salesforce has acquired Israeli startup Doti AI in a deal reportedly worth around $ 100 million, betting big on enterprise search tech that’s barely out of stealth mode. … Continue reading Salesforce buys AI startup to boost its enterprise search abilities
With businesses drowning in data but starving for insights, Salesforce bets on AI agents that can simulate outcomes for GTM and pricing scenarios. Mike Pastore on November 9, 2025 Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and … Continue reading Salesforce acquires Spindle AI to bolster analytics for Agentforce
Google, Salesforce Extend Partnership For Autonomous AI Agents by Laurie Sullivan , Staff Writer, October 16, 2025 Salesforce Marketing Cloud CMO Bobby Jania announced in a keynote at the Dreamforce Conference on Thursday the next generation of Salesforce Marketing Cloud, Agentforce Marketing, that offers major features supporting advertisers and marketers, and has little resemblance to the … Continue reading Google, Salesforce Extend Partnership For Autonomous AI Agents
Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched. Mike Pastore on October 16, 2025 ExactTarget, the tool that would go on to become Salesforce Marketing Cloud after it was acquired by Salesforce in 2013, was launched 25 years ago this year. Marketing Cloud … Continue reading Salesforce Marketing Cloud enters the agentic era
As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep. Constantine von Hoffman on October 13, 2025 Salesforce officially launched Agentforce 360 today, its new AI-driven platform that embeds virtual agents across its ecosystem — including Slack. Announced just ahead of Dreamforce, the rollout … Continue reading Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams
Salesforce said its platform wasn’t compromised, but that’s little consolation to the companies and consumers potentially impacted. Mike Pastore on October 6, 2025 Hackers claiming to have accessed and stolen nearly 1 billion Salesforce records set up a site on the dark web late last week, demanding a ransom from 39 companies and Salesforce … Continue reading Salesforce says social engineering to blame for breaches leading to ransom demands
AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps. Mike Pastore on October 3, 2025 Salesforce announced this week it is expanding its data, governance, security and semantics capabilities across its platform as it continues to build trust … Continue reading Salesforce announces new initiatives to build trust in AI agents
Juggling tools and data is slowing marketers down. Salesforce is sprinkling Agentforce across its apps to help. Mike Pastore on August 28, 2025 Salesforce introduced details of its Winter 2026 release this week, and the expansion and integration of Agentforce into marketing teams’ tools are particularly noteworthy. If there’s a central message to the … Continue reading Winter 2026 Salesforce release will be heavy on Agentforce for marketers
