By Hunter Schwarz November 10, 2023 NASA’s “worm” and “meatball” logos have divided the agency in the past, but increasingly, they’re appearing together. As it embarks on its Artemis era, NASA’s been using two logos at once. Technically, the meatball logo is the official logo, or the “NASA Insignia,” as it’s named in the … Continue reading NASA is breaking a cardinal rule of branding
Tag Archives: Rule
Inside Adobe’s strategy to rule generative AI
By Mark Wilson The year was 2022—a lifetime ago. OpenAI, Midjourney, and Stability AI were going viral in an endless stream of posts shared on social media. The world dropped its collective jaw at the ability to type a few words and transform them into realistic photos, product renders, and rich illustrations. And Adobe, … Continue reading Inside Adobe’s strategy to rule generative AI
Humans Still Rule, Woz Assures Ad Execs At NBCU’s ‘Nerd Coachella’
Humans Still Rule, Woz Assures Ad Execs At NBCU’s ‘Nerd Coachella’ by Joe Mandese @mp_joemandese, February 9, 2023 “Tonight Show” host Jimmy Fallon set the tone welcoming ad executives to NBCUniversal’s One23 developer conference Wednesday, referring to the company’s third annual tech conference as “Nerd Coachella.” “I wasn’t invited to the first two conferences, which … Continue reading Humans Still Rule, Woz Assures Ad Execs At NBCU’s ‘Nerd Coachella’
Why Captioned Videos Rule
Why Captioned Videos Rule by Aaron Paquette , Columnist, December 3, 2021 The following was previously published in an earlier edition of Marketing Insider. For decades, Americans mostly rejected movies with subtitles or captions. But today, they overwhelmingly embrace captioned videos, especially on TikTok. For reasons including content density and accessibility, as well as consumer … Continue reading Why Captioned Videos Rule
What Is the 4 Percent Rule and Why Should You Avoid It?
John Rampton November 23, 2021 Even if you aren’t basking in your golden years just yet, just the thought of retirement can cause you to wake up in a cold sweat. Approximately two-thirds of Americans (67%) have said the country faces a retirement dilemma. In addition, 56 percent are worried they will not be able … Continue reading What Is the 4 Percent Rule and Why Should You Avoid It?
Rule of 3: Managing Your B2B Web Leads
Colleen Perone July 30, 2021 A simple and effective rule of 3 to consider when leading prospects through your sales funnel to the finish line. What if I could give you a simple blueprint on how to effectively navigate a qualified lead through your sales funnel and across the finish line? How many hours and … Continue reading Rule of 3: Managing Your B2B Web Leads
Trends Are Your Friends: Video Responses Rule in Digital Marketing
Brian Wallace June 1, 2021 When it comes to creating a digital marketing strategy, ignoring trends on social media is like passing “Go” in Monopoly and refusing to collect $ 200. You can keep moving forward, but you’re not profiting from a potential layup. To put it in business terms, you’re ignoring the fundamental concept … Continue reading Trends Are Your Friends: Video Responses Rule in Digital Marketing
The 80/20 rule is a fallacy, customer-driven product innovation drives revenue
The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually need. Bill Dinan on February 18, 2020 As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center … Continue reading The 80/20 rule is a fallacy, customer-driven product innovation drives revenue
How dopamine fuels the golden rule of content marketing
We can leverage the brain’s reward system to engage consumers with value-based content. Jade Bunke on October 25, 2019 Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in influencing behavior to help your business … Continue reading How dopamine fuels the golden rule of content marketing
How To Meet Your ‘PERFECT 10’ on LinkedIn? Use The 80/20 Rule!
Brian Basilico — May 3, 2019 Follow @bbasilico — May 3, 2019 There was this movie that I remember from the year I graduated high school. I mean, there were a lot of movies that year, but this one kind of stuck out. Now, I’m not going to tell you the year (but you can … Continue reading How To Meet Your ‘PERFECT 10’ on LinkedIn? Use The 80/20 Rule!