Tag Archives: Rule

Why Captioned Videos Rule

Why Captioned Videos Rule by Aaron Paquette , Columnist, December 3, 2021  The following was previously published in an earlier edition of Marketing Insider. For decades, Americans mostly rejected movies with subtitles or captions. But today, they overwhelmingly embrace captioned videos, especially on TikTok. For reasons including content density and accessibility, as well as consumer … Continue reading Why Captioned Videos Rule

Trends Are Your Friends: Video Responses Rule in Digital Marketing

Brian Wallace June 1, 2021 When it comes to creating a digital marketing strategy, ignoring trends on social media is like passing “Go” in Monopoly and refusing to collect $ 200. You can keep moving forward, but you’re not profiting from a potential layup. To put it in business terms, you’re ignoring the fundamental concept … Continue reading Trends Are Your Friends: Video Responses Rule in Digital Marketing

The 80/20 rule is a fallacy, customer-driven product innovation drives revenue

The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually need. Bill Dinan on February 18, 2020 As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center … Continue reading The 80/20 rule is a fallacy, customer-driven product innovation drives revenue

How dopamine fuels the golden rule of content marketing

We can leverage the brain’s reward system to engage consumers with value-based content. Jade Bunke on October 25, 2019 Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in influencing behavior to help your business … Continue reading How dopamine fuels the golden rule of content marketing