Zoe SentirmaiAugust 10, 2015 According to Shakespeare, ‘A rose by any other name would smell as sweet’. When it comes to naming your business or startup in a digital world, not any name will perform as sweet. Pre-90s, it was relatively easy to name a new business, with one golden rule providing guidance for those with … Continue reading A Rose By Any Other Name: How to Name Your Business or Startup
Angela Hausman, PhDFebruary 6, 2015 If you’re a regular reader, maybe you’ve noticed a subtle (or not so subtle) shift from using the term “social media marketing” to “digital marketing”. This was a very conscious shift on my part, but is it simply semantics or does the shift show something more fundamental happening in this … Continue reading Social Media or Digital Marketing? A Rose by Any Other Name?
