Users will be able to access TruAudience identity-related data directly within Snowflake’s data clean room, Samooha. Kim Davis on February 28, 2024 TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Users will be able to access TruAudience’s marketing identity … Continue reading TransUnion announces data clean room partnership with Snowflake
Tag Archives: Room
LiveRamp acquires data clean room startup Habu
LiveRamp adds new data clean room capabilities with the acquisition of Habu. Kim Davis on January 18, 2024 Data platform LiveRamp, a key player in the identity resolution space, has announced the $ 200 million acquisition of marketing data startup Habu. Habu’s data clean room capabilities will allow LiveRamp clients to safely and securely share … Continue reading LiveRamp acquires data clean room startup Habu
Phone-free and loving it: Why Yondr usage is spiking at schools, concerts, and soon, maybe, your living room
By Rebecca Barker December 02, 2023 From Taylor Swift and Beyoncé’s historic tours to the launch of the Sphere, 2023 has been the long-awaited comeback year for live events. The resurgence of in-person gatherings has brought with it a sense of euphoria over the simplicity of collectively sharing an experience. At the same time, … Continue reading Phone-free and loving it: Why Yondr usage is spiking at schools, concerts, and soon, maybe, your living room
IAB Tech Lab’s updated data clean room standards: What marketers need to know
Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability. Chris Wood on July 12, 2023 IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help … Continue reading IAB Tech Lab’s updated data clean room standards: What marketers need to know
Habu releases new data clean room enhancements
Marketers can use no-code and low-code tools to gain insights and business intelligence out of Amazon, Facebook, TikTok and other ad environments. Chris Wood on March 17, 2023 This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. … Continue reading Habu releases new data clean room enhancements
IAB Tech Lab launches first clean room standards
The data clean room standards include DCR Guidance & Recommended Practices and will be open for public comment for 60 days. Chris Wood on February 16, 2023 IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open … Continue reading IAB Tech Lab launches first clean room standards
Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room?
diversity Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room? by Brick Rucker , February 1, 2023 It’s wonderful and refreshing to finally see a brand’s CMO on stage delivering an impassioned keynote about the company’s plans to lean into major diversity and inclusion practices. However, unless it’s also providing access to decision-makers, the … Continue reading Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room?
Three things any leader can learn from the emergency room
By Louis Venezia December 12, 2022 Most people hate hospitals. They hate the smell. They hate waiting in the emergency room to splint a broken finger. They hate visiting sick relatives. They hate gathering for the last moments of a loved one’s life. They hate being told what to do by a gaggle of … Continue reading Three things any leader can learn from the emergency room
Pinterest announces clean room partnership with LiveRamp
The new clean room will be used to help activate Albertson’s retail media network. Chris Wood on January 6, 2023 AT CES, Pinterest announced a partnership with LiveRamp Data Hub to create clean rooms for advertisers on the visual discovery platform. The first advertiser on board is grocery chain Albertsons. The retailer will use the … Continue reading Pinterest announces clean room partnership with LiveRamp
The hidden power of being “the only” in the room
By Porter Braswell November 24, 2022 When I was raising capital for Jopwell, my first startup, I remember going in to meet with a notable investor at a very well-known firm. I was nervous—so was my cofounder Ryan Williams. And when we walked into the board room our stomachs dropped again. We immediately noticed … Continue reading The hidden power of being “the only” in the room
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