Tag Archives: Rise

Drug-resistant “superbugs” see alarming rise in U.S.

September 24, 2025 Drug-resistant ‘superbugs’ see alarming rise in U.S. A new study from CDC scientists shows that a dangerous strain of what some researchers have nicknamed a “superbug” is on the rise. The study, published on September 22 in the Annals of Internal Medicine, examines a bacteria called NDM-producing carbapenem-resistant Enterobacterales (NDM-CRE). Researchers found … Continue reading Drug-resistant “superbugs” see alarming rise in U.S.

Costs Of Google Ads Rise As Conversions Improve

Costs Of Google Ads Rise As Conversions Improve by Laurie Sullivan , Staff Writer @lauriesullivan, May 20, 2025 Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It’s not clear whether artificial intelligence (AI) is playing a role in the increase. Executives have said advertisers may experience … Continue reading Costs Of Google Ads Rise As Conversions Improve

The strategic rise of the marketing analyst in the age of AI

Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles. Greg Kihlstrom on April 15, 2025   Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the … Continue reading The strategic rise of the marketing analyst in the age of AI

What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Where did these roles come from? What do they do? How do they do it? MarTechBot on February 17, 2025   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

YouTube Citations In Google AI Overviews Rise 25%

YouTube Citations In Google AI Overviews Rise 25% by Laurie Sullivan , Staff Writer @lauriesullivan, February 13, 2025 YouTube turns 20 this year. Creators have moved from creating grainy videos to feature-length movies.  People are doing more than watching YouTube content on their computers or phones. Neal Mohan, YouTube CEO, explained in a blog post how TV has … Continue reading YouTube Citations In Google AI Overviews Rise 25%

Investments In Connected Commerce, Tech Stacks Rise To $585B

Investments In Connected Commerce, Tech Stacks Rise To $585B by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2025 Online channels will completely overtake offline channels this year. Offline overall will decline by an estimated 5.5% year-over-year by the end of 2025, while online marketing spend will grow by 12.3% — with data, analytics and data … Continue reading Investments In Connected Commerce, Tech Stacks Rise To $585B

Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Reflect on the impact of AI on 2024 but also consider what comes next in 2025. Jay Mandel on December 30, 2024   As 2024 comes to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations … Continue reading Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025