Katie Sweet — March 1, 2019 Follow @misskatiehrdy — March 1, 2019 Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no different. Personalization can have a tremendous impact … Continue reading Planning for Personalization: Getting Your Strategy and Execution Right
Manish Dudharejia — February 21, 2019 Follow @Manish_Analyst — February 21, 2019 Local search plays an incredibly important part in how customers discover local businesses. An incredibly 82 percent of smartphone shoppers conduct “near me” searches, and 18 percent of local searches lead to a sale the very same day. If you want new customers … Continue reading 15 Local SEO Steps You Should Take Right Now
Taylor Gordon — February 21, 2019 — February 21, 2019 The idea of self-employment has become a bit glamorized across the internet and social media. It’s a status symbol to be your own boss. But that doesn’t mean working for yourself full-time is right for everyone. In some cases, having a full-time job and running … Continue reading Is Self-Employment Right For You?
Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about “buy vs. build.” Ryan Kelly on February 21, 2019 Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are … Continue reading Taking your digital advertising in-house? Start with the right people and tech
Ana Gotter — February 15, 2019 Follow @ana_gotter — February 15, 2019 Every few months, it feels like Facebook is rolling out new features for their ad system. New targeting capabilities, new ad formats, new, new, new. And each time they do, marketers and advertisers are scrambling to decide if the new features will work … Continue reading Facebook Marketplace Ads: Are They Right For You?
Steve Bernstein — February 12, 2019 — February 12, 2019 “My company continues to invest in build new product features. Meanwhile, my Customer Success Managers spend more and more time dealing with product performance (speed) issues. The right product-roadmap is probably a balance, but the product team isn’t understanding the impact of our product’s poor … Continue reading How to Get the Product Team To Build the Right Enhancements
David DeCorte — January 15, 2019 Follow @David_DeCorte — January 15, 2019 The decorations are down, and the kids are headed back to school. After weeks of nonstop rotation, the Christmas music has finally vanished from the radio. Now that the holidays are over, it’s time to catch your breath and relax for a minute…right? … Continue reading Chargeback Season is Right Around the Corner
Jacob Havenridge — January 12, 2019 — January 12, 2019 FirmBee / Pixabay An End-to-End Approach Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch. In the world of digital marketing, this is a powerful capability, but the … Continue reading Closing the Loop with Paid Search: Linking the Right Message to the Right Audience
Andrew Schulkind — December 27, 2018 — December 27, 2018 Managing a social media presence is not the same for marketers as for teenage digital natives. Selfies are pretty much out, for one thing, but so is the self-absorption that seems to dominate a lot of personal social media activity. Here are some ideas for … Continue reading Doing Social Media Right as a Marketer
Howard J. Sewell — December 29, 2018 Follow @hjsewell — December 29, 2018 There’s a fascinating article over at LinkedIn: “You Are What You Signal,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular … Continue reading Is Your Digital Advertising Signaling the Right Message to Buyers?
