Tag Archives: Reveals

Baidu: Data Reveals Requirements To Rank Higher

Baidu: Data Reveals Requirements To Rank Higher by Laurie Sullivan  @lauriesullivan, November 4, 2020 Traditional western commerce brands can rank on the first page of Baidu, China’s top search engine, even if their website includes links to blocked sites such as Facebook and YouTube. The research from Searchmetrics is based on analysis of 50,000 Baidu searches … Continue reading Baidu: Data Reveals Requirements To Rank Higher

Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact

Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact by Laurie Sullivan , Staff Writer @lauriesullivan, June 17, 2020 In a push to help businesses as they re-open, Yelp says it will continue to build out its COVID-19 Section to help businesses that were temporarily shut down during the COVID-19 pandemic. Since March 1, … Continue reading Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact

What Really Motivates Employees? Research Reveals Secrets.

Albert Costill — February 5, 2020 Unlike your parents or grandparents, you’re not motivated by a raise or promotion. Today, what really motivates employees involves a wide-range of well thought out drivers like feeling appreciated, doing meaningful work, and having a healthy work-life balance. But, out of all of these ways to motivate employees, what … Continue reading What Really Motivates Employees? Research Reveals Secrets.

Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing

Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing by Laurie Sullivan  @lauriesullivan, September 16, 2019 With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for marketers, according to a study released by Borrell Associates … Continue reading Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing

Consumer Buying Behavior Data Reveals Impact Of Social

Consumer Buying Behavior Data Reveals Impact Of Social by Laurie Sullivan  @lauriesullivan, June 28, 2019 Search marketers analyzing a variety of consumer behaviors to determine whether the person will make a purchase today or in three months may also want to consider the time and the sequence of events that occur on social platforms just … Continue reading Consumer Buying Behavior Data Reveals Impact Of Social

Google Reveals Voice Search Quality Rater Guidelines (And Teaches Us A Thing Or Two)

John Lincoln — February 22, 2018 Follow @johnelincoln — February 22, 2018 You might think you know all there is to know about optimizing for voice search, but are you familiar with the search quality rater guidelines? In a nutshell, those guidelines tell the people who rate voice search results what to look for when … Continue reading Google Reveals Voice Search Quality Rater Guidelines (And Teaches Us A Thing Or Two)

Harvard Study Reveals Yelp Data Advantages For Ad Targeting

Harvard Study Reveals Yelp Data Advantages For Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, February 21, 2018 A Harvard study suggests that data from digital platforms has the potential to improve people’s understanding of how neighborhoods change in near real-time. While the data isn’t geared toward marketers, it can certainly be used to … Continue reading Harvard Study Reveals Yelp Data Advantages For Ad Targeting

How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd

Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs. Giovanni Strocchi on January 23, 2017   Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up … Continue reading How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd