Tag Archives: Respecting

Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences

Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences by Laurie Sullivan  @lauriesullivan, March 23, 2023 Marketers need to better understand the willingness of people to give up data and what motivates them. Razorfish worked with GWI to develop an online survey that examines the privacy paradox surrounding consumers’ attitudes toward data privacy and how brands walk … Continue reading Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences