Anand Srinivasan — September 28, 2018 Follow @anand_sriniv — September 28, 2018 The average conversion rate of an eCommerce store varies between 2% to 4% depending on the source of traffic, user’s device and your industry. The conversion rate is likely to be lower on a mobile device like smartphone and higher on desktops. According … Continue reading What’s Bringing Your eCommerce Reputation Down and How to Fix It
Kent Campbell — August 2, 2018 Follow @reputationx — August 2, 2018 Reputation management services are usually purchased by businesses — businesses with money to spend and Yelp ratings to repair. Although there are some exciting dustups in the world of corporate reputation management, when it comes to individual reputation things can get… personal. Here’s … Continue reading Personal Reputation Management: Why and How
Hannah Taylor — July 30, 2018 — July 30, 2018 What? You mean to tell me that the internet contains anything other than positive vibes, rainbows, butterflies, unicorns, and cute kittens? The internet is a wondrous tool that allows you to promote your brand and tell your story. However, that doesn’t mean others can’t also … Continue reading Reputation Management SEO
Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation management professionals. Chris Silver Smith on July 19, 2018 In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically involves merely using a … Continue reading Going on the offensive: The use of attack sites in reputation management
Each person may be as unique as a snowflake, but there’s a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management. Chris Silver Smith on May 22, 2018 One of my best friends came to me with a reputation issue he was experiencing: … Continue reading Tips on leveraging personal name collisions in online reputation management
We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy. Mark Traphagen on May 16, 2018 When a brand post comes up in one of your social feeds, what’s the first thing you notice? It’s probably the … Continue reading 6 dimensions of online reputation that should guide your social media marketing
Sameer Somal — April 13, 2018 Follow @BlueOceanGT — April 13, 2018 “Identity will be the most valuable commodity for citizens in the future, and it will exist primarily online.” — Eric Schmidt Reputation is everything. Many of the opportunities presented to us come based on our reputations. Yet reputation is an intangible, ambiguous, and … Continue reading Digital Reputation Management 101
Jim Anthony — March 16, 2018 Follow @JimSoMark — March 16, 2018 So here’s the deal. Your emails may not even be getting to the junk folder! If they get to a junk or spam folder, they would at least be marked as “delivered” in your marketing platform. If you’re not careful, many of your … Continue reading Understanding Your Email Sender Reputation
Jim Anthony — March 7, 2018 Follow @JimSoMark — March 7, 2018 It’s normal for small business owners and leaders to be concerned about their company’s reputation in the marketplace. You may even think about the owner’s or president’s personal reputation as well. These are important concerns for any business and brand. But there is … Continue reading You May Be Harming Your Reputation and Not Know It
Dan Swift — February 8, 2018 Follow @danjswift — February 8, 2018 Many people join LinkedIn to get a job or to change jobs. They upload their resume or CV proudly boasting about their professional accomplishments in an attempt to appeal to recruiters and hiring managers. Others join, then do little more, presenting an empty … Continue reading Your LinkedIn Profile: Resume or Your Professional Reputation?
