Tag Archives: Remains

Long live email: Why email’s future remains bright

Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured. Len Shneyder on February 1, 2019 Despite the fact that we live in a world where email makes headlines when it’s used as part of a … Continue reading Long live email: Why email’s future remains bright →

Mobile Campaign Data Quality Remains An Issue

Data Management

by Laurie Sullivan@lauriesullivan, November 21, 2016 Some 40% of marketers and 34% of agencies are concerned about the quality of data used to target mobile advertisements, despite their willingness and desire to expand campaign strategies that include a variety of media. The survey findings — released Monday by the Mobile Marketing Association and data company … Continue reading Mobile Campaign Data Quality Remains An Issue →

When It Comes To Advertising, Email Remains King

Email Marketing

by Keith Reinhardt February 9, 2016 Follow @FreshAddressFebruary 9, 2016 Why Email Still Rules the World of Digital Marketing Sure, social media, mobile, and video are sexy. But despite their allure, email remains the most powerful force driving advertising efficiency in 2016. The numbers don’t lie. Email: Delivers the highest ROI out of any advertising … Continue reading When It Comes To Advertising, Email Remains King →

Survey: Shoppers’ Use Of Social Media Drops, But It Remains Vital To Those Who Use It

Social Media Competition

Other tools — search engines, coupons, retailer emails, etc. — have more overall users, but people who use social media to shop are more apt to be swayed by that use, Epsilon survey finds. Martin Beck on July 13, 2015 Bloomua / Shutterstock.com The use of social media as a consumer shopping aid appears to … Continue reading Survey: Shoppers’ Use Of Social Media Drops, But It Remains Vital To Those Who Use It →

E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong

Marketing Guide

Shoppers appear to be in serious buying mode, having done most of their gift-buying research for the season, according to the Marketing Land Online Retail Shopping Report. Pamela Parker on December 16, 2014 Online shoppers stopped doing quite as much research and started seriously buying last week, as conversion rates rose to the highest rate seen … Continue reading E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong →

With Mobile Playing a Larger Role, Email Remains to Core to Groupon’s Marketing Strategy

Email Marketing

Contributor Steve Dille explores a classic example of how email marketing can drive prodigious growth. Steve Dille on November 26, 2014 Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s … Continue reading With Mobile Playing a Larger Role, Email Remains to Core to Groupon’s Marketing Strategy →