Data Turns REI’s #OptOutside Social Cause Into Successful Online, Offline Campaign by Laurie Sullivan  @lauriesullivan, March 13, 2018 REI, one of the nation’s largest consumer co-op and specialty outdoor retailers, has created an advertising campaign to secure its relationships with loyal customers and find new ones based on a social cause that was developed three … Continue reading Data Turns REI’s #OptOutside Social Cause Into Successful Online, Offline Campaign →